gamesandpuzzles Halilit
The new Scotchi range of brightly- coloured games and puzzles features pieces that are washable, flexible and have a clever hook-and-loop fastening for secure attachment. The pieces are large and easy for little hands to hold, and help children to play on their own, with other children, or with their parents. Many of the Scotchi products are suitable from 18 months, including the Shapes and Colours set which gives an early introduction to the concept of different colours and shapes and how they are found all around us. The range features storyboards depicting
different scenes and games including Animal and Opposites Lottos, Supermarket and Fishing Games, and the giant ‘My First Clock’ which teaches about numbers as well as the time. Attractive and clearly illustrated boxed packaging helps the Scotchi sets stand out.
T: 01254 872 454 W:
www.halilit.co.uk
Hasbro
For family gaming, Monopoly Millionaire’s TV Campaign will run from October to Christmas and will be supported by an exclusive Millionaire party to launch the microsite. The new version, where the first to a million Monopoly Dollars wins, features upgradable movers, a high-end board, new money stacks and Millionaire lifestyle cards. The campaign will be supported by Hasbro’s Swap It sponsorship and Millionaire Mansions Facebook game. For boys comes Connect 4 Dunk, where players launch and land their ‘kwods’ into the
Connect 4 tower. The first to win four rounds wins. Connect 4 will get over 800 TVRs from September and a 9-week Cartoon Network sponsorship on Generator Rex. Twister Dance sees girls follow the lights to dance on the Twister spots to well-known songs, or connect their MP3 player to dance to their own music. The release will be supported by an exclusive competition to win a part in a Britney Spears music video; the biggest-ever Twister TV campaign with over 650 GPRs; dance-themed sponsorship on Disney Channel’s ‘Shake it Up!’; and a launch event at Pineapple Dance Studios with a celebrity choreographer. Bop It Smash is an all-new way for teens to play Bop It! as players need to time it right to catch the light. It’s all about fast-paced gameplay in both the physical product and online activity across Facebook and app. The TV campaign will achieve over 700 GRPs from September and sponsorship across Pop Girl, Kix and Chart Show throughout October. Snackin’ Safari is new to the Elefun & Friends range. Pre-schoolers use their Elefun friends
to ‘snack’ around the room and collect the silliest items. A three-month TV campaign of over 1,000 GRPs and Hungry Hippos digital app will launch in September 2012.
T: 020 8569 1234 W:
www.hasbro.com
Haba
Traditional gameplay from Haba continues to thrive in 2012 with many new popular puzzles and jigsaws to choose from. For a rainy day activity, Haba has a range of illustrated My First Games which are suitable
from age two. New this year is Fish Catching, a wooden fishing game where children use the rod to catch the many sea creatures in the aquarium. This joins Ding Dong Forest, a musical game where little mouse Mia experiments with sounds and rhythms to decide which instrument she should play. My First Orchard, part of the Orchard range, includes colourful trees, from which large
fruit pieces must be harvested before the hungry crow steals them away. This stimulating game is suitable for both solo play and small groups (for two years plus). Available as a Giant Floor Puzzle, card game or Discovery Puzzle, the Orchard collection caters for all types of gameplay.
T: 01613 049 555 W:
www.haba.co.uk
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