playgroundcrazes Spin Master MGA Entertainment
MGA Entertainment continues to cause a stir in playgrounds up and down the country with its popular Mini Lalaloopsy range, which has a new funfair-themed line added this Autumn. The popular Mini Lalaloopsy range will have more than 80
characters to collect. The collectable mini versions of the original Lalaloopsy dolls are all dressed up ready for a fun day at the carnival in the new Mini Lalaloopsy Fun House range. The dolls come packaged in their very own houses, which children can keep to help recreate the magical world of the Lalaloopsy funfair for themselves. The Mini Lalaloopsy dolls have moveable arms, legs and head, and come with a pet and accessories. Suitable for ages four plus. The new Novi Stars dolls have cosmic quirks and galactic-inspired fashions. There are four dolls to collect in the range: Alie Lectric, Una Verse, Mae Tallick and Ari Roma. Each doll comes with a cosmic pet, a glow-in-the-dark doll stand, and the package handle becomes an antenna headband for the child to wear. For ages six plus, Novi Stars will be supported by a TV advertising campaign and a full marketing and PR product launch.
T: 0845 0533 333 W:
www.mgae.com
Tech Deck saw the introduction of the Long Board series of performance boards, Triple Combo Ramp Set and Tony Hawk Big Ramps. To make the brand more accessible to a younger audience, sticky grip tape has been added to core board SKUS. Tech Deck will be supported with TV advertising, events, sampling, sponsorship and exponential marketing. Bakugan Mechtanium Surge, the boys’ action property based on characters from the TV series on Cartoon Network, sees the addition of disc-firing Baku Blasters, transforming Battle Suits and the Dragonoid Destroyer, following the Dragonoid Collossu. A TV campaign supports key new lines, in addition to sponsorship of weekday mornings on CITV. Redakai moves into Season Two, Metanoid Destroyer, which includes a Starter Set for basic gameplay, Booster Packs containing additional X-Drive cards, and figures which come with an exclusive X-Drive. For advanced gamers, the Structure Deck provides a tournament-ready deck of X-Drives, while the Championship Set consists of 43 X-Drive cards and advanced gameplay accessories including battlefield, card screen and Kairu energy counter. Aimed at boys aged 6-12, Redaka will be supported with a fully integrated marketing and PR campaign.
T: 01628 535 000 W:
www.spinmaster.com
Golden Bear
T: 01952 608 308 W:
www.goldenbeartoys.com
Shoulder Buddies is a quirky, collectable pocket-money range that has already established itself with kids in the US. With TV advertising and a full PR campaign behind it, this range is poised to generate the same success in the UK. Children can wear these fun friends on their shoulders, or affix them to a shirt or backpack with the help of a magic coin. Each Shoulder Buddy also comes with a ‘Smarts’ life lesson to share with friends and family, to get children talking about important issues such as fire safety, saving money and teamwork.
48 Toyworld
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