playgroundcrazes Mattel
Mattel’s 2012 offering is packed with an array of pocket-sized products that are sure to become playground currency this Autumn. From mini-
vehicle brand Hot Wheels comes new Stealth Rides, a range of remote-control cars and tanks so small they can fit in a pocket. Each Stealth Rides vehicle folds flat to fit inside a cool carrying case, which doubles as the remote control. Kids will impress their schoolmates as they pop, press and release a 3D driving machine from out of nowhere. Big Boots, from Matchbox, is a new range of figures that features
strong innovation. No matter where they are thrown Big Boots always land on their feet, thanks to their weighted, over-sized boots. There are over 64 characters to collect, each with their own job; from paramedic to policeman, to dino tamer, to jungle explorer. It’s a collecting craze with new Cars Micro Drifters. These swift, small-scale vehicles feature ball-bearing technology that lets them race, drift and swarm just like they do in the Disney/Pixar Cars films. Available in packs of three, there are over 15 characters to collect, including old favourites Lightning McQueen and Holley Shiftwell, as well as new heroes Jeff Corvette and Nigel Gearsley. And get ready to rumble with the WWE Rumblers. Each figure fits into the palm of a hand and has four points of articulation, with a mighty grip to hold accessories and rumble with opponents for extreme brawling action.
T: 01628 500 000 W:
www.toysatmattel.co.uk
H Grossman
T: 01416 132 525 W:
www.ozbozz.co.uk
Character Options
Football collectables will always have a place in the playground, and Character Options has a new sporting collectable that delivers on many levels. The Character Building Sports Stars collection is a new football
construction range depicting players from the English Premier League’s top teams including Manchester United, Liverpool, Tottenham Hotspur, Chelsea and Arsenal. Sports Stars offers much more to footie fans than a simple collectable figurine; each of the micro-figures are fully articulated with a 3D digitally-sculptured head, to ensure the player likeness is instantly recognisable. There are 50 to collect in the launch series, and with heads and body parts being completely interchangeable, they will allow kids to construct their own ultimate football team. The Sports Stars collection is just one of the Character Building
ranges, which also includes Deadly 60 and Ben 10. The whole brand will be supported with TV advertising and a PR campaign. Every kid in the playground will know BinWeevils, with 2.2 million users visiting the website. Launching mid-October, collectable figures of favourite characters from the site will be available as bin bot blind bags, single Bin Weevil figures or larger figure packs, and come with an online code that gives kids a treat for the nests they build on the site. The range will be supported by TV advertising, marketing and PR, as well as the high-profile BinWeeveils website.
T: 01616 339 800 W:
www.character-online.co.uk
With Alien Cosmolights and Alien Birthpods being strongly TV-advertised from the late Summer through until Christmas, it looks like Aliens will be populating the playgrounds this year and next. Other pocket money lines to hit the airwaves at the same time are the ever- popular Fizz pods, which now includes Moshi Fizzpods. Moshi, the hit licence of the moment, sits alongside Princess Fizz, Mermaid Magic, Monsta Fizz, Alien Fizz and Dino Magic for a winning line-up. Dinosaur fans have also been buying up the Megasaurs range of lifelike models. Also popular is the Hello Kitty Boxed Set. The Hello Kitty Fun Variety Pack contains an assortment of Hello Kitty toys, including a Hello Kitty light-up Yo Yo, Hello Kitty Skipping Rope and two Hello Kitty Jet Balls. For three years plus.
40 Toyworld
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