FRESH THIS MONTH: Each month Fresh sets out to find latest products that
will have toy retailers reaching for the phone. In August we have new releases from: Spin Master, Innovation First, KSG, West Design, Saber International, Hornby, Orange Tree Toys and Mookie.
D
Spin Master introduces the most gut-wrenching fun in years
Churner and Zombie Lab for a warts-and-all extravaganza of goo, brain matter, zombie skin and puke. With bugs oozing grape or apple juices, chocolate and vanilla ear wax and snot, and cola-flavoured stomach juices, every experiment will keep them guessing what to expect next. Whether brewing bubbly brains or zombie skins, kids can eat everything they make and then
wash them down with a delicious brain barf beverage. Dr Dreadful will be supported by a strong TV campaign, in-store demonstrations over Halloween and October half-term, and an extensive PR and social media plan. T: 01628 535 000 W:
www.spinmaster.com
Toyworld 33
r Dreadful Labs come with heaps of horrifying treats for kids to create and eat. From Bug Labs to Snot Shots and Wax Snax, there are plenty of repulsively delicious goodies for starters, before moving onto the Stomach
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