Wow! Stuff
Attacknids, the first release under the Combat Creatures brand, will be launched alongside a six-week campaign beginning October half- term. Following the success of the ‘Greatest Toy in the Universe’ viral, which reached over two million YouTube views earlier in the year, the 30-second commercial will showcase the exciting battling gameplay from this toy. With further support from a travelling Battle Arena roadshow at some of the largest toy stores in the country, Wow! Stuff is positioning the Combat Creatures brand as the Ultimate in Battling Robotics. A campaign for Singalongz, a new
interactive plush collection, will be hitting the small screen in a big way this Christmas, targeting girls aged four to nine. Picked by Mumsnet as one of the top five electronic toys for 2012, the characters will feature in 10 and 20-second commercials across satellite channels and GMTV Kids. My Keepon, the dancing yellow robot, is back by popular demand and will be aiming to work his magic with the adults in a campaign targeting an older audience. There will be three 10-second commercials on rotation showing the yellow fellow grooving around the home to a popular tune.
T: 0870 054 6000 W:
www.wowstuff.co.uk
John Adams
Q4TVadvertising Zapf Creation
Zapf Creation will be supporting some of its key products with a heavyweight TV advertising campaign, including Baby Born Interactive doll, who has eight life- like functions and 10 accessories. Baby Born Interactive is suitable for children ages three plus. Other products from the Baby Born range to appear on TV include Baby Born Interactive Kitchen, Baby Born Golden Retriever, Baby Born Interactive Cabriolet, Baby Born Interactive Scooter and my little Baby Born Potty Training. Baby Annabell will see a major
refresh for Autumn 2012, to be supported by TV advertising. With realistic baby sounds and cute facial expressions, Baby Annabell is suitable for ages three plus. Other products from the Baby Annabell range that will be on TV include Baby Annabell and Lullaby Bed, Baby Annabell Care for Me, and my first Baby Annabell Time to Sleep.
T: 08450 533 333 W:
www.zapf-creation.co.uk
For the first time, John Adams will have a social media advertising programme in the Christmas run-up. Networking, games and children’s affiliate sites will accompany an August- December TV campaign across satellite and terrestrial channels targeting kids, mums and family- viewing programming schedules. Leading the craft portfolio is Waggle Tagz. Girls can personalise printed images, which are laminated by the Tagz studio to transform them into 3D, motion and morphing tags. Golden Coin Maker, Chocolate Lolly Maker, Button Bracelets, Disney Princess 3D Projector, Disney Princess Snow Globe Maker, and the refreshed Super Grafix will also be supported with TV advertising. To support the Tiny Tears brand, the Classic Tiny Tears with new clothes and accessories and the retro girls’ brand Girls World, will both feature in the programme, as will the new Gabriella Girls World Styling Doll and classic Girls World Styling Head. Also to feature are the Hot-Wires snap-together electronics kit and Gross Science, and the new Radioactive Science and Booms Bangs Fizzes. A new launch in the boys’ toys/construction category, Pro-Deck Workshop, the five-in-one mini-skateboard workshop and Real Power Workshop, will be showcased. New titles including Othello, Telestrations and Dragon Chase will
receive extensive TVRs. Doggie Doo, Dream Phone, Rubik’s Cube, Rubik’s Race, Total Action Football, Don’t Panic, Mr Creepy Magic and Mr Creepy Practical Jokes will also be part of an ad drive.
T: 01480 414 361 W:
www.johnadams.co.uk
Vivid Imaginations
Vivid’s TV campaigns will start in August. Animagic will be supported by three TV campaigns with Fluffy, Cassy and Tessie sharing a ‘walkies’ spot. Glamour Pets and Cuties Ferris Wheel will also have campaigns. Novelty plush lines
Smasha-Ballz and Flufflings will launch with new campaigns, with the latter featuring a new Jiggle and Dance toy where the characters bop along to their favourite song. Moshi Monsters will feature in four new commercials with App
Monster, Moshi HQ, Treehouse and My Moshi Home. Cutie Pops complete the girl’s line-up with a high-energy commercial. Pre-school brands will feature in new TV commercials,
showcasing Baby Jake’s Giggle and Wiggle toy, Cloudbabies’ Glow Baba’s and Cloudy-House Playset, and Little Charley Bear’s Ready Teddy Blast Off. Crayola features six new TV campaigns, including Squiggle
and Wiggle Pen, Glow Book, Doodle Dotty and Dry Erase. Crayola Creations also features Jewellery Boutique and Catwalk Creations’ House Of Fashion.
T: 01483 449 944 W:
www.vividimaginations.co.uk
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