world marketing
KSG sponsors CITV programmes to support Sequin Art
KSG is sponsoring weekend, day- time programmes nationwide on CITV from September through its leading craft brand Sequin Art.
The promotional sequences, known in the TV trade as ‘bumpers’, will appear throughout the day on a Saturday and Sunday, between 9.25am and 6pm. The regular placement of promotions guarantees Sequin Art a prime position throughout the day and maximum visibility. Each of the promotions will be 10 seconds in length.
The sponsorship will run through the key Christmas present buying months of September, October, November and December. KSG is preparing a series of different promotional fi lms so they can be rotated to keep the message fresh. The massive support for Sequin Art comes at a time when the brand is going from strength to strength both at home and abroad. In addition to the on-air promotion, Sequin Art will be sponsoring the CITV website for the month of November. For the last six years KSG has supported Sequin Art on television using a number of channels including ITV, CITV, Channel 5, Nickelodeon, Pop TV and Tiny Pop. The spend on TV advertising will increase further in the pre-Christmas period. This will be the fi rst time the company has used sponsorship ‘bumpers’.
Sponsored by
VTech’s sponsorship deal will ensure widespread TV support for the new InnoTab 2 tablet in the run-up to the Christmas selling period. From late August until mid November, VTech InnoTab 2 will sponsor the 7-8pm strand on the non-commercial channel, with creatives including 10-inch sponsorship indents and 30-inch competition spots driving viewers online. This will be further supported with display and editorial buttons on the website to drive viewers to the competition hub for the chance to win a selection of VTech products. Clive Richardson, marketing director, VTech Electronics Europe
VTech to launch Disney Junior campaign
PLC, said: “To ensure a successful launch of the new InnoTab 2 we are wholeheartedly investing in a major marketing campaign to ensure the newest addition to our range is fully supported with a robust media plan. This latest collaboration with Disney Junior is further testament to this campaign, which we are confi dent will generate strong sales for InnoTab 2.” Bobi Carley, commercial director, Disneymedia+ UK, said: “VTech and Disney Junior share a fun and colourful approach to learning and discovery, so we are pleased to be working together for the fi rst time to launch this fun and interactive campaign.”
BROUGHT TO YOU BY THE EXPERTS IN KIDS MEDIA
Find out how our campaigns can boost your sales, call our Sales Director, Andrew, on 020 7693 1143
www.turnermediainnovations.com
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