LicensingWorld
City of Friends celebrates first birthday with milkshake! promotion
City of Friends has announced plans to mark the first anniversary of its broadcast on Channel 5’s milkshake! with a special themed emergency services ‘Rescue week’ to air on the popular pre-school channel. Every day, from Monday 20th August, the milkshake! presenters will welcome the cast of City of Friends to join in live dancing, competitions and songs. The activity will be supported with a special area on the milkshake! website promoting fun, safety and working together as a team. Carl Christian Hamre, CEO of
CreaCon Group, said: “We are delighted by the fantastic ongoing support from Channel 5’s milkshake! Our audience in the UK continues to respond so positively to the show and it’s great to be able to start celebrating our first UK anniversary with our characters live on air for a whole week. We are looking forward to launching our UK licensing programme to support the show’s popularity.” Max, Elphie and Ted will also be ready for action alongside the CreaCon team to
celebrate their first UK birthday at Brand Licensing Europe 2012 at stand #F100. City of Friends airs weekdays on Channel 5’s milkshake! at 6.20am, Saturdays at 6.15am and Sundays at 6.25am or visit
www.cityoffriends.com.
TCG appoints Lisle Licensing for ROXX espansion
Hasbro and Zynga announce global partnership
Hasbro has obtained the license to develop and distribute a wide range of toy and gaming experiences based on Zynga’s popular social games and brands. This deal creates an array of opportunities for co-branded merchandise. As the world’s largest social game developer with more than 227 million monthly active users, Zynga has created social game brands including FarmVille, CityVille and Words With Friends. Foye Pascoe, Habro’s Country Manager UK
and Ireland, said: “Hasbro is thrilled to have the opportunity to bring Zynga’s immensely popular social games to life in a variety of creative and new expressions, that reflect consumers’ growing desire to surround themselves with gaming brands they love anytime, anywhere together with their friends and family.” Mark Pincus, founder, CEO and chief
product officer of Zynga, added: “It’s exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games.”
TCG has appointed Lisle International Licensing as its licensing and merchandising agent for the ROXX brand in Europe (including UK), Australia, New Zealand and Emerging Markets, including Russia and the Middle East. ROXX is the newest collectable, tradable, playable, head-to-head competitive game of skill, featuring edgy game pieces that appeal to school-age and tween boys. The ROXX line includes the collectable pieces, carrying and display cases, and additional accessories all sporting edgy designs that make the brand instantly recognisable. The success of the brand has lead to calls for other categories which will now be available from the licensing programme. Michael Albert, partner of TCG, said: “We are thrilled to have Lisle
International on board as our partner for International markets. The ROXX brand has tremendous licensing potential, and we believe that Lisle International is a perfect fit for TCG to develop the ROXX licensing program and roll additional product into the European marketplace and other wider territories.” Gayle Tarrant, licensing partner at Lisle International, said: “ROXX is one of those cool and edgy collectables that lends itself to many merchandising categories beyond the toy aisle. We are very excited to add TCG’s ROXX brand to our client roster and are committed to taking ROXX to new levels at retail through a strategic licensing program.”
24 Licensingworld
Ravensburger signs
Binweevils.com
Ravensburger has signed online favourite BinWeevils and will launch an 80-piece and a 100-piece puzzle this Autumn. Both designs
feature highly colourful and detailed character images that reflect the humour and quirkiness of the new property.
Binweevils.com is one of the top three most popular online destinations in the UK for boys and girls aged 7 years and up, and its popularity is expected to increase with on-platform gaming and social developments together with significant TV advertising, online marketing and magazine coverage taking place this Autumn. Marketing manager Benn Bramwell said: “We’re really delighted to be working with BinWeevils on this exciting new property. The existing BinWeevils products (books, trading cards, stickers and clothing) are already working really well, so we expect considerable interest in our product range from youngsters and their parents.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108