LicensingWorld
Vivid Imaginations to go walking with dinosaurs
Vivid has been appointed as the worldwide master toy and games licensee for the 2013 release of Walking with Dinosaurs 3D, the feature film version of the multimedia franchise from BBC Worldwide, 20th Century Fox and Reliance Entertainment. Drawing on recent paleontological discoveries, the film features compelling dinosaur characters against photo-real 3D backgrounds. Vivid will introduce a line of collectable toys, games and puzzles to coincide with the film’s release. Carla Peyton, SVP License Consumer Products, said: “Walking with
Dinosaurs has been and continues to be an incredible brand for BBC Worldwide, and Vivid is a perfect partner for the franchise as we build up to the feature film release with Fox.” Paul Weston, Vivid CEO, added: “The Walking with Dinosaurs brand is so
well known and loved across the globe, and we see a massive opportunity in the toy space over the coming years to establish a perennial collectable franchise.”
New UK deals for The Trash Pack
The Trash Pack is set to build on continued sales success with a host of new licensing deals. Following the recent
confirmation of Parragon as the global publishing partner, UK licensing agent, Lisle International, is delighted to announce a number of new deals that will see the collectable move from the playground into the classroom and beyond. New partners include Winning Moves, who will be releasing Trash Pack Top
Trumps, and John Adams, who will introduce a number of lines including a game and magic kits. In addition, Copywrite Designs’ (part of International Greetings) is to become part of the licensee portfolio with a collection of stationery and lunch sets. Finally, Trade Mark Collections will be launching a range of bags and accessories whilst Fashion UK will be bringing out a brand new apparel collection. Francesca Lisle, Lisle International, said: “We are incredibly pleased to
welcome all the new licensees on board, and we look forward to seeing an impressive selection of licensed products in the near future. With the continuing demand for the toys and with licensed collections that stay true to the features that the kids love, we are confident that our grossest property is set for further success.”
22 Licensingworld
BinWeevils.com leads the way for online kids in the UK
June’s comScore results show digital entertainment platform
BinWeevils.com has reached an active audience of 972,000 UK kids, making it the most popular digital destination of its type. Amelia Johnson, co-founder of Bin Weevils, said: “The focus of the BinWeevils online social world is on creativity, education, and the provision of a mentally-stimulating environment for kids to play in. We recently launched ‘Track Builder’, for example, which allows children to build their own racing tracks and play with their friends. We also encourage them to publish their own magazines, run their own businesses and take part in fun games and quizzes. “At BinWeevils we put kids in control, it’s their digital world, they feel that they’ve helped create it and it’s by providing this outlet for self-expression and creativity that BinWeevils has become the most popular digital social world in the UK.”
BinWeevils.com will take this popularity into the US as early as the end of 2012.
Hornby sign worldwide licence with Grandpa in my Pocket show
Hornby Hobbies
has signed a worldwide licence with Adastra Creative, the entertainment company behind the CBeebies pre- school TV show Grandpa in my Pocket. Under the newly launched Corgi Toys sub brand, Hornby
will produce an extensive range of Grandpa in my Pocket toys including plastic vehicles and figurines, play-sets and Diecast vehicles. Products will hit retailers’ shelves Autumn/Winter 2013. Nat Southworth, sales and marketing director for Hornby,
said: “Grandpa in my Pocket is a fantastic programme and we are delighted to be producing the toys. The show has such a positive message, and brand fit with us. There is also the ‘shrinking cap’ allowing Grandpa to enjoy toys as well. It’s perfect for the Hornby family of brands.” Mellie Buse, of Adastra Creative, added: “Fans have been asking for these toys for a long while so we’re extremely excited about Hornby’s plans. It’s great timing because it ties in with the tour of the first Grandpa Stage Show.”
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