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gamesandpuzzles AppToyz


AppToyz creates toys to compliment Apps on a smartphone or media device, incorporating driving simulators, space-age laser guns, helicopters and more. The toys position a phone or media device midway between standard use and computer console, each one featuring a number of apps. The key product releases for 2012 include AppFishing and the Karaoke and Quiz recreations enabled by AppSing and AppQuiz. AppControl is a portable device which transforms a phone into an arcade replicating device. The company will be launching a TV advertising campaign at the end of October, to maximise retail presence in the build-up to Christmas. Several major retail deals have been struck with Argos, John Lewis, Toys R Us, Debenhams, Carphone Warehouse and Phones 4U to stock the company’s products. AppToyz will be using Facebook, Twitter and a blog which will glean the most useful aspects of the internet for followers of both the gaming and app communities. The Twitter strategy splits factual software, focused on the more technologically-savvy customer, and light-hearted internet based humour via the Voice of ‘Z’, a cartoon robot.


T: 01780 765 290 W: www.apptoyz.com


Seager Games


Seager Games, based in Biggin Hill, has announced its latest addition, ‘Where is Koocanusa?’, the North American version of their ‘Where is Moldova? Compact Edition’ game. The new game features all fifty US states, the thirteen provinces and territories of Canada, Mexico and the Bahamas. With almost 1,000 new questions from


a broad and fun range of subjects, ‘Where is Koocanusa?’ maintains Seager Games’ tradition of producing family board games that, like ‘Moldova’ and ‘Don’t Get Mad’, evenly combine luck, strategy and knowledge, where people of virtually all ages and ability can play together and anyone can win. All of Seager Games’ products are manufactured in Great Britain.


T: 01959 573 510 E: seager.games@btinternet.com


Fournier


Bicycle playing cards are manufactured by the United States Playing Card Company who have a pedigree of over 125 years. The brands, such as Bicycle, Bee, Kem and Aviator, can be found in five continents globally. The company produces their own paper card stock, giving them an edge in quality. Bicycle playing cards are one of the best-known brands in the UK retail market, being a preferred choice for magicians. Due to their high-quality and finish they can be used time after time. The poker circuit is also a keen user of these playing cards, and the USPCC are official suppliers to World Poker Tour and World Series of Poker. The childrens’ market is also covered with major licences like The Avengers and Peppa pig. Fournier are part of this group and supply the UK from their


Spanish factory. T: 01455 271 604 W: www.bicyclecards.com


96 Toyworld


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