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playgroundcrazes


Learning Resources


Everyone loves Robinsons, and now Smencils scented pencils come in familiar Fruit Shoot flavours. Smencils


are graphite pencils in the five popular Fruit Shoot flavours: Tropical, Orange, Apple, Summer Fruits, and Blackcurrant and Apple. These gourmet- scented pencils are made from recycled newspapers and sell at pocket money prices. Each Fruit Shoot Smencil is stored in its very own biodegradable tube, guaranteeing freshness for two years. Available in Starter Sets of five, perfect for


birthday presents, stocking fillers, party bags and pencil cases. Point of sale displays are available and feature 40 Fruit Shoot Smencils, ideal for pocket money treats, impulse purchases, fundraising plus much more.


T: 01553 819 330 W: www.learningresources.co.uk


Magic Box Flair


The Trash Gang, known as ‘Trashies’, have emerged from the bottom of bins to become one of the hottest collectables of 2012. New Ultra-Rare Astro Trashies can be found in a range of playsets, such as the Street Sweeper and the hero line the Scum Drum. For boys who prefer to battle, Flair has the much-anticipated Monsuno. This highly addictive play pattern centres on the Monsuno Core, a collectable capsule with high- performance spinning action containing a powerful Monsuno character. On impact, the Core launches its Monsuno monster into attack. Combining strategy and skill, boys can battle against their friends with a whole collection of Monsuno Cores; each complete with special game cards. The gameplay links the strategy of a trading card game with the non- stop action of battling toys. The range is supported with TV, online and print advertising and PR activity. Something for the girls is the all-new Stika-Lulu Swap-Card Stickers. With over 300 to collect, these high-quality stickers are available in packs of three or 12, with special finishes in water-filled, puffy and glitter styles. When the Swap-Cards are placed in order they also create pretty Stika-Lulu scenes. Once their collection starts to grow, girls can ‘Stika’ their own books and folders, or display their favourites in either the Stika-Lulu Sticker Book or store them in the Collector’s Tin. Girls can also log in to the Stika-Lulu website, enter their unique sticker codes and build their own virtual sticker album, as well as find out all about the Lulu girls, customise their very own Lulu apartment, play games, enter competitions and more.


T: 020 8643 0320 W: www.flairplc.co.uk


Magic Box is launching a second series of Bungees in September with a new range of Bungees Toy blister packs and a Bungees Collector Tin. The magnetic collectable figurines are decorated with metallic ‘Bionic’ colours, and the collectable cards from series 1 have been replaced by new Metal Discs. Two stickers per packet can be collected inside a sticker album. There are 96 Bungees, 96 Metal Discs, 96 Stickers, and six rare ‘Wanted’ Bungees and Discs to collect. First launched in January 2012, Bungees has been one of the top


playground crazes of the year. Retail sales are on target to exceed £3 million this year. TV and online marketing campaigns and extensive product sampling will support Bungees throughout September and October. A Bungees online game and app will be launching via the App Store and Android market. The free-to-play app will include content that can be unlocked using codes found inside packets of Bionic Bungees. Each packet of Bionic Bungees will include one Bungee, one Metal Disc, two stickers and a Mini Game-Guide with online code. A starter pack will include a large Game Board, one Bungee, one Metal Disc, two stickers and a full Game Guide and checklist poster. The success of Bungees has inspired Magic Box to create a wider range of Bungees toys to complement the core collectable lines. A Bungees Collector


Tin will include exclusive ‘glow in the dark’ Bungees and a trick ramp for gaming. T: 01420 593 593 W: www.bungeesworld.com


44 Toyworld


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