Q4TVadvertising Flair
Flair’s Boys’, Girls’ and Creative Play campaigns will be highly visible in Q3/ Q4 as their pre-Christmas TV schedule begins. For boys,
Monsuno will have a TV campaign of 3,500-plus TVRs over 17 weeks, accompanied by online campaigns with Bin Weevils, pre-roll activity on key sites, print coverage, in-store events and media tours. The Trash Pack campaign will deliver over 1,000 TVRs featuring new wave
Trashies, Street Sweeper, Scum Drum and the Garbage Truck. Micro Chargers are employing TV and online pre-roll activity, and a Bin
Weevils campaign will demonstrate the stunts and speed capabilities of the cars and track sets. Geomag Police and vehicles will feature on TV around half term. Sylvanian Families will benefit from 20 weeks coverage of over 2,500
TVRs, with introductions like the Campervan, Log Cabin and Treehouse, plus The Sylvanian Games, Canal Boat and Beechwood Hall. PR campaigns, print features and window displays will showcase the new Holidays theme. Emotion Pets Toffee the Pony and Milky the Bunny are joined by Cherry
the Cat, with a campaign of 1,000 TVRs. With over 700 TVRs, the Puppy In My Pocket So Soft campaign highlights the new soft-bodied puppies, plus the ‘pee & poop’ feature in the Feed ’n’ Care range. New Stika-Lulu teams up with Pop Girl and Swapit for a TV and online promotion, followed by a TV campaign through to November. Little Miss Muffin, CuddleUpPets, and Disney Fairies also have a campaign. Over 4,000 TVRs will be behind classic brands Aquabeads, Cool Cards,
Gelarti and Zubber. The updated Shaker Maker, Sand Art and Paper FX will have new commercials this Autumn. Disney’s Jungle Junction is supported by TV promotion, programming and blogging features.
T: 020 8643 0320 W:
www.flairplc.co.uk
Golden Bear
Golden Bear’s boys’, girls’ and pre-school portfolios will benefit from a high-profile pre-Christmas advertising campaign in Q4.
The highlight of the season for boys will be Go MINI, with
the Stunt Launcher, Freestylers and Radio Controlled Wolf Rally Car. The range will see 2,000 TVRs in the UK and Ireland to the target audience of boys aged four to six. The new girls’ collectable, Shoulder Buddies, will have an
Autumn TV campaign airing over 450 TVRs to girls aged four to nine. Golden Bear’s pre-school ranges will also be fully supported in the run-up to Christmas, with Chloe’s Closet, Bananas in Pyjamas, My 1st JCB and Ben and Holly’s Little Kingdom all, benefiting from TV campaigns.
T: 01952 608 308 W:
www.goldenbeartoys.com
Worlds Apart Esdevium
Fly Trap is the new kids’ action game from Esdevium Games. Players compete to shoot the most flies into the mouth of the Fly Trap, whilst other players battle to pump the mouth shut. For up to four players, suitable for ages four plus. TV advertising across 13 kids TV channels will continue through until Christmas alongside PR, awards, competitions, social media and reviews over a range of popular media.
T: 01420 593 593 W:
www.esdeviumgames.com
56 Toyworld
Worlds Apart and Carte Blanche will run advertising to promote Tatty Teddy and My Blue Nose Friends collectables and play sets. 830 TVRs will run on core target audience TV channels. Carte Blanche is running 2,000 TVRs of daily brand sponsorship across the Disney Channel and Disney Junior networks. Worlds Apart will be running over 600 TVRs for its Love My
Street range on key channels from September. Disney Princess Go Glow Light will be supported with 645 TVRs. The Spider-Man Go Glow Pal will appear on key channels with 550 TVRs. Skoot will be supported by a 20-second TV advert on Five,
Cartoonito, Nick Jr and Tiny Pop. The 454 TVRs will focus on the key target audience of parents with children aged three plus. The company has secured an integrated online campaign with
MadeforMums.com throughout September. Advertising for the company’s Wobble Deck game will feature a 20-second advert targeting older age groups. The 290 TVRs will run in September, November and December.
T: 08003 898 591 W:
www.worldsapart.co.uk
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