Q4TVadvertising Hasbro
Hasbro’s TV campaigns will begin from September. Connect 4 Dunk, the new extension to the Connect 4 range, will have over 800 TVRs, while Twister Dance will get 650 TVRs. Monopoly will receive extensive
advertising for the new Monopoly Millionaire game. For Pre-school, key lines include Play-Doh’s new Candy Cyclone, and Sesame Street’s Tickle Time Elmo. For Girls, the return of
Furby will be advertised while My Little Pony will see adverts for Princess Cadance pony and her charming groom Shining Armour, in the Pony Princess Wedding Castle Playset. The big launch for Boys is the Nerf N-Strike Elite Hail-
Fire blaster on September 9th 2012, featuring a rotating clip carousel with a maximum capacity of 144 darts. Also to be advertised will be the Transformers Prime Weaponizers Assortment.
The new KRE-O Transformers Battle for Energon set that
features Megatron and Optimus Prime; the Web Shooting Spider-Man; and the motorised Star Wars Trade Federation MTT Vehicle will all be on-screen from October.
T: 020 8569 1234 W:
www.hasbro.com
Interplay
With past success highlighting products on the small screen, Interplay continues to increase its TV advertising for Q4. myStyle, the creative
jewellery and craft kits for girls, kicks off with a heavyweight campaign this Autumn, which has increased by 30% following the outstanding results achieved by its 2011 campaign in UK and Eire. With over 280 TVRs and print adverts that feature Deluxe Charm Bracelets, Shrink Craft Jewellery and Designer Jewellery, the campaign will run from July right through until December. Strong TV campaigns will also support Interplay’s Wild Science range, with adverts focusing on girls’ favourites Perfume Laboratory, Bath Bomb Factory and Luxury Soap Science, as well as boys’ best-sellers Hyperlauncher Rocket Ball Factory and Weird Slime Laboratory. TV adverts are being aired across satellite and terrestrial TV stations and will be further supported with print media and PR.
T: 01628 488 944 W:
www.interplayuk.com
58 Toyworld
Character Options
Character Building’s new collection, Sport Stars, is a football construction range depicting players from the English Premier Leagues’ top teams. As well as a ‘Find the Golden Boot’ PR campaign, the entire portfolio will be supported with 1,600 TVRs. The App Gear collection has grown with bigger and better app toys since launch at the start of the year. With the support of 700 TVRs, the latest game, Elite CommandAR, is sure to be a hit this Christmas with tech-loving kids. Pre-schoolers are also targeted with 550 TVRs showcasing the latest additions to the Peppa Pig portfolio, including Jumping in Muddy Puddles Peppa. Mike the Knight, Bob the Builder and Fireman Sam will all be supported with a TV campaign of over 1,500 TVRs. A 500 TVR campaign will support Blingles Bling Studio and Orbeez
Soothing Spa, alongside high profile PR campaigns. Finally, the eagerly anticipated launch of the Bin Weevils collection,
featuring figures and toys licenced by the hit website, will be supported with a TV campaign from launch in mid-October until Christmas.
T: 01616 339 800 W:
www.character-online.co.uk
Innovation First
The Hexbug TV campaign will stretch from September to December across major kids’ channels, consisting of two 10- and 30-second adverts featuring Hexbug’s signature theme: ‘What’s that coming over the hill… it’s a Hexbug!’. Media Clarity is handling all media buying. Set in outer space, the HEXBUG Nano Hive Habitat Set spot demonstrates the first customisable Habitat with a gang of Hexbug fans. The second spot features the HEXBUG Nano alongside the HEXBUG Habitat Set, ending with the new Construct Habitat range. The campaign will be supported with PR led by Cohn&Wolfe, targeting gift guides in national, regional, consumer and kids’ media outlets. The programme includes consumer competitions, social media activity and special celebrity gifts. C&W will also promote Bobble Bots Moshi Monsters. In addition, Innovation First will focus on its new HEXBUG Warriors
Battling Robots line, which debuts this Autumn. The line, exclusive to Toys R Us this season, will be supported with demonstration events, social media activity and targeted media partnerships.
T: 01925 454 093 W:
www.innovationfirst.com
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