industrymoves
Toy World magazine is pleased to announce Kayleigh Conway as its new editorial assistant. Kayleigh joins Toy World fresh from Harlow College’s Journalism Centre where she sat a six-month post-graduate course in magazine journalism. Kayleigh said: “I’m really excited to be a part
of Toy World magazine, and looking forward to getting to know everyone.”
Majen Immink has been promoted to senior
communications manager for the British Toy and Hobby Association in recognition of the hard work and skill she has brought to her role. Majen will once again lead the Toy Fair marketing and PR campaign, as well as taking on more responsibility for the public affairs work that is so vital to the BTHA, alongside Natasha Crookes.
Music Sales has appointed John Bassett as their head of business development for its new children’s music arm Music For Kids. John, who is also a director of the new company, is developing and sourcing children’s musical instruments and publishing entry-level tutors for children from two to ten years of age. John said: “This is an exciting opportunity for both myself and Music Sales to break into this somewhat untapped market and using the Group’s vast worldwide experience in the music industry, we can swiftly penetrate all of the children’s markets relating to product and media for the under elevens.” Music For Kids has also recently formed a publishing arm, MFK Music. This is specifically aimed at Children’s TV and other media platforms.
Jo Body has joined MGA Entertainment as head of marketing in a newly created role within the company’s UK organisation. Formally director of pre-school marketing at Leap Frog’s US head office, Jo, who is based in Milton Keynes, will bring her transatlantic experience to the new role. As head of the marketing department and
part of the UK management team, Jo will be responsible for driving awareness of new product launches and building the strength of existing brands such as Lalaloopsy, Bratz, Zapf Creation and Little Tikes. Jo said: “This is an outstanding opportunity for me to utilise the marketing skills I gained working with Leapfrog in both the UK and US. MGA Entertainment has some fantastic existing brands and there are some exciting new launches on the horizon so I’m really thrilled to be coming into the company at such an
14 Toyworld
Jo Edwards, previously VP international consumer products at Discovery Communications, has been appointed as Random House Enterprises’ first head of licensing and will report to Nigel Waters, The Random House Group’s group commercial director. In her eleven years at Discovery, Jo developed their international consumer products business across brand, character and art-led licences and through multiple product categories, leading international business development in sectors including toys, retail, clothing, electronics, live shows and exhibitions. In addition, Chloe Johnson-Hill, previously publicity director at Jonathan Cape and Bodley
opportune time.” Andrew Laughton, managing director of MGA UK, said: “We have been looking to make this appointment for a little while and Jo’s return to the UK has worked out perfectly for us; we are very happy to be welcoming her to the management team. Jo is the ideal person for our head of marketing role, having not only a toy industry background but experience of working in both the UK and the USA. This makes her ideally placed to take on this important new role and help maximise both new and existing opportunities to further grow our UK business.”
Head, has joined the team on secondment as manager, Random House Enterprises (Events).
Gem Creative has announced the appointment of Suzanne Powles as production coordinator reporting directly to head of marketing/ creative, Katie Rawlings. Suzanne joins Gem Creative from Intent Media. Suzanne will help to develop and maintain
Gem Creative’s reputation as a standalone media and creative agency, whilst functioning as a marketing department supporting the wider divisions within the company. Suzanne will play a vital part within the POS-
creation element of Gem Creative, assisting the designers to speed up the production and delivery of projects as demand for in-store solutions grow. Gem is also delighted to announce the appointment of Rene Batenburg who will be taking on the role of national sales manager. Rene will report directly to sales director, Neil Willerton. With over 23 years of experience in
distribution and as a vendor, Rene joins Gem following a lengthy role at Trust where he was primarily responsible for re-introducing the Trust brand into UK & Ireland retail high street and online outlets. Having managed large teams and accounts within the UK & Europe, Rene joins at an exciting time for Gem, as it diversifies its business offering to ensure it is constantly moving with the market.
Wow! Stuff has announced that Dan King joined as their new UK sales manager on August 6th 2012. He will now be responsible for all Wow! Stuff UK sales operations. After nearly five years at Mattel, Dan joined MGA as general sales manager before heading up international sales on Gacha for Tomy.
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