news
Carol Vorderman to be the new face of Mathable
Wooky Europe is all set to launch its new Mathable collection; with some added celebrity sparkle. The maths-based games and puzzles range is to be
rebranded as ‘Carol Vorderman’s Mathable’ and will be hitting the shelves next month. The former Countdown star’s name and image will now appear on all Mathable packaging, including Mathable Deluxe Wooden Edition, Mathable Domino, Mathable Quattro and Mathable Junior. Wooky Europe has a full marketing programme planned, including advertising and PR campaigns focused on experiential activity. Carol Vorderman will also make high- profile public appearances to help promote the range. Mignon Klerk, marketing director/partner, said: “Mathable is a fantastic product and having Carol on board is a big boost to the collection. Carol is still the UK’s favourite maths- buff so to have her endorsement for Mathable is a great coup for Wooky Europe.” Carol said: “Mathable is a really fun, interesting way to get
children involved in maths outside of school and help them to hone their number skills. I truly believe this is the best maths game available and that’s why I was so keen to put my name to it.”
Hotels in Nürnberg during the Toy Fair
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Flair strives to increase supply to meet consumer demand for The Trash Pack
Following the release of The Trash Pack Series 2, the company has reported strong sales that are echoed in the recent NPD figures. Launched in December 2011, 1.75 million individual Trashies have been sold year-to-date, outperforming expectations. The success has contributed to a significant jump in growth for the category of Other Toys which, in June, increased by 15% in value and 44% in units. The Trash Pack is now the number three property in the Supercategory, with two lines appearing in the top three; 2 Trashies in a Bin and 5 Pack Blister. Catherine Scott, product manager, said: “Demand for The Trash
The Spielwarenmesse’s UK office, PattExpo, has enlisted Dertour’s help negotiating rates for attendees. Every year thousands of people flock to the Nürnberg Toy
Fair (Spielwarenmesse), next set to run 30 January–4 February 2013. One of the main issues visitors face is finding hotel accommodation, with hotel prices increasing when a popular trade fair is taking place. Dertour, part of Germany’s largest travel group Rewe, provide hotel accommodation throughout Germany to consumer and business clients all year round, and has been able to negotiate the following arrangements: 2-star hotels: • A & O Hauptbahnhof from £129 •
Ibis Nürnberg Centrum from £169
3-star hotels: • AcomHotel Nürnberg from £179 4-star hotels: • Durer Hotel Nürnberg from £179 • Maritim from £279 • Derag living Maximilan from £285 All prices are per person, per night, include breakfast and are based on single person occupancy. Dertour can also provide travel packages. Two nights at the A & O and return flights from Gatwick start from £329. All hotels and prices are subject to availability. For further information and reservations, call Dertour on 0203 131 3264 or e-mail
tradefairs@dertour.co.uk. PattExpo can be contacted on 0208 332 0412 or
info@pattexpo.com.
www.toyfair.de can also help with accommodation, particularly in private houses.
10 Toyworld
Pack products is continually high. Flair is working hard to fulfil consumer demand and keep retailers in stock, ensuring neither party is disappointed. The collectability and price points of the range helped to establish the brand’s popularity. Awareness will be increased further throughout the year with campaigns in the boys press, heavyweight TV advertising and high profile month-long activity on one of the UK’s leading kids’ social platforms, Bin Weevils, in October.” On the back of the success of The Trash Pack brand there is now a UK licensing programme in place, managed by Lisle International Licensing, with merchandising starting as early as September with the release of the first licensed products. The demand for Trash Pack lines across other categories further demonstrates the immense popularity of the license, which was number six in the new property rankings in June.
Alyss Toys builds construction toy portfolio with Plastwood
Alyss Toys has been appointed as the exclusive UK/Ireland distributors for the Plastwood Magnetic Construction range which is manufactured in Sardinia, Italy.
The new ranges are innovative,
great value, fun, educational and, above all, safe. Alyss Toys will be launching two of the Plastwood ranges in August. SuperMaxi is a large- scale magnetic construction for children aged three plus, while Kliky is a pre-school range for one- to five-year-olds.
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