Q4TVadvertising HTI Peterkin
HTI is working with Generation Media on a TV advertising campaign to support five new products across JCB, Hello Kitty and Mamas and Papas. The campaign was launched at the end of July 2012 and will run to mid-November. HTI are also adding QR codes on packaging, featuring the codes in retailer catalogues, and making the adverts available online. The JCB campaign includes two products within the JCB Multi Construct segment,
Nikko has invested heavily in media support for their key lines. The new Angry Birds iRacers will be backed by a media campaign across Q3/Q4 to help capitalise on the current popularity of the licence. The iRacers enable users to re-enact the app by launching the three-function Angry Bird from the slingshot action-launcher, which also doubles as the hand controller. Nikko will also continue to support the amphibious VaporizR with a multi-channel campaign, to ensure VaporizR remains one of the ‘must-have’ RC vehicles for Christmas 2012.
T: 01162 543 465 W:
www.peterkin.co.uk
Playmobil
the Backhoe Loader and Mighty Lift Crane. Each item starts out as a realistic JCB vehicle, which can be rebuilt into one of many crazy-looking construction machines. The campaign will deliver 580 TVRs, targeting boys aged four to six. The Hello Kitty campaign will feature two new products over 680 TVRs, targeting girls aged 4-9. The Hello Kitty Magic Oven play set allows junior chefs to watch in amazement as Kitty’s bow-shaped loaf ‘magically’ rises, popcorn pops and cupcake sparkles. Complete with accessories for role-play fun. The Hello Kitty Vellutata Happy Home play set from the Hello Kitty Vellutata range is a collection of figures and play sets supplied exclusively in the UK. The Hello Kitty Vellutata Happy Home is a 10-piece dolls house carry case play set that includes characters and furnishings. The Mamas & Papas campaign features the new Urbo Dolls Pram, inspired by the
real-life nursery product. The Urbo has front swivel wheels and a reversible body for use as a front or rear-facing pushchair, and transforms into a bed. The campaign targets girls aged 4-9 and housewives with children aged 0–3.
T: 01253 775 684 W:
www.htigroup.co.uk
Playmobil’s Christmas TV advertisements will focus on this year’s key hero ranges and top sellers including Pirates, Harbour, Princess Fantasy Castle, Farm, Police and Advents. Over 2,700 TVRs will run in the lead up to Christmas. The campaign will kick off with advertising of
the Advent Calendar range and new Police Van from October to November. The award-winning Pirates range and popular Farm range will be given a large share of 1,500 TVRs, whilst this year’s Harbour range will share 1,000 TVRs with top-selling Leisure and Fire ranges. The Princess Fantasy Castle will be the sole focus of 200 TVRs.
T: 01268 548 111 W:
www.playmobil.co.uk
InspirationWorks
This year, InspirationWorks will back new tablet Kurio with TV, as well as many of its pre-school ELAs and a brand new feature plush item. Kurio is an android tablet featuring
parental controls, allowing up to eight profiles to be tailored to different children. Adults can set global and session time controls and Kurio is currently the only tablet with four internet access points – no internet; full internet; white list; and black list. Pre-loaded with full versions of apps like
Angry Birds, Cut the Rope and Fruit Ninja, Kurio features a capacitive screen, HD movie player, music player, two cameras and USB and HDMI connectivity. Peppa Pig’s Fun Phonics features eight games to teach kids from age three letter and
word recognition. Peppa Pig’s Little TV teaches children from two years about colours, numbers and observation. The Disney Princess Magical Tea Set is for ages three plus, and includes two magical teacups and teapot. When the pretend drink is stirred, a sparkling liquid whirls in the cups, while the pot makes pouring sounds. The Disney Princess Magical Secret Book has a secret key and 30 pages of activities and games. Girls aged three can write using the magical pen ink, which will later disappear, so they can play again. Fireman Sam’s new Fun & Learn tablet is suitable for pre-schoolers from two, which teaches colours, numbers and phonics, featuring character voices and tunes. InspirationWorks is also moving into plush with Noisy Norman. With three personalities, kids can squash and bend the furry red monster in all directions for random sounds.
T: 01582 455 841 W:
www.inspirationworks.co.uk
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