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www.IndependentRetailer.com COMPANY PROFILE Strategic Web Marketing
THE NAME of the game is al- ways changing in the world of web marketing, as new com- petitors enter the ecommerce market and search engine algorithms become more ad- vanced, personalized and localized. There are many consultants who offer their professional services to im- prove an organization’s online presence, but web marketing involves more than banner ads and keyword copywriting, and without a strategy it is usu- ally ineffective. This is where a full service online marketing company such as OMguru can help. The fi rst step to profi table web marketing is to outline the goals and budget for the mar- keting plan. “At OMguru, we then work backwards to see what mix of services align best to achieve the desired goal in a given frame of time, with the allotted budget,” says Rasna Bedi, OMguru’s certifi ed Inter- net marketing consultant. Some
of the services
available to B2B or B2C companies selling products online include: 1) Help in developing a state
of the art ecommerce website that is user friendly and has one page checkout, as well as an easy-to-use admin or back end for data import or export (also includes mobile ecommerce). 2) Automated email
marketing (e.g., If someone buys an engagement
ring,
then two weeks later they automatically receive an email to buy a wedding band). 3) Search engine
optimization (SEO) of the keywords that are specifi c to the nature of the business.
continued on page 100
Call for a FREE CATALOG Visit our website to see our Jewelry & Mini Figurines
Over 20 Years of Experience in Jewelry Manufacturing
800-638-2586
HUNDREDS OF OTHER STYLES
AVAILABLE
Find Qualified Wholesale Suppliers
www.WholesaleCentral.com
Since 1995 we have been utilizing the power of the internet to connect wholesalers and retailers via our website,
www.WholesaleCentral.com.
If you are a buyer of wholesale goods, you will want to add this website to your bookmarks or favorites!
If you sell wholesale and you are not yet listed in
www.WholesaleCentral.com, sign up now!
WHOLESALECENTRAL.com The Web’s Original Wholesale Directory
Visit our websites at:
www.metalrockpewter.com Immediate Shipment: 174A Semoran Commerce Place, Suite 103, Apoka, FL 32703
INDEPENDENTRETAILER.COM for Industry News & Updates October 2011 99
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