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www.IndependentRetailer.com MARKETING Mobile Rewards for Loyalty
FOR THOSE independent retail- ers with a growing customer base, recognition and rewards are crucial; this is where a customer loyalty or gift card program can help out. Mi- chael Rochester, an affi liate with Dynamic Merchants, a merchant processing company, expresses the necessity of gift and loyalty card services associated with customer loyalty programs, emphasizing, “Gift and loyalty card services are huge in the retail industry right now. It’s something I wouldn’t want a retailer, restaurant or customer- oriented organization to be without in this day and time.” Investing in a small piece of plastic, to be later attached to customer key chains
or slipped inside wallets, is a smart way to remind your customers that their loyalty is noticed and appreci- ated. Yet an even better choice is to reward your customers in a way that is conducive to their lifestyle and shopping habits. As Portio Research Limited’s re-
port, “Mobile Applications Futures 2010-2015,” forecasts, “The global mobile applications user base is expected to grow at a compound annual growth rate of 37 percent between 2009 and 2015, to reach nearly 256 million by the end of 2015.” Embracing what is known as mobile commerce (m-commerce) could potentially market you to those 256 million users and con-
sumers. SparkBase CEO, Doug Hardman, a supporter of small busi- ness and independent merchants, is an advocate of the technological ad- vances that assist in competing with big box retailers and chain stores, which includes m-commerce. And with the launch of his latest offer, Paycloud Mobile Wallet, retail- ers will be given the opportunity to embrace m-commerce through their loyalty and gift card programs. “Paycloud is the fi rst multi-terminal, integrated mobile wallet for loyalty and gift card programs. It elimi- nates the need for plastic loyalty cards by directly integrating with a merchant’s existing credit card ter- minal,” says Hardman. And while
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www.INDEPENDENTRETAILER.com 106 October 2011 INDEPENDENTRETAILER
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