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www.IndependentRetailer.com COVER STORY Jewelry Fashion
Trends & Styles continued from page 74
ers, but bracelets have become a new favorite,” says Kowalski. Bracelets wholesale for $3 to $9, while necklaces are $4 to $10 wholesale. Retailers can expect to make triple their initial cost. “People are looking for really tiny pieces, while others want big statement pieces. I try to carry a little of everything, to keep everybody happy,” she says. Both Import One Trading and Pampered Princess would agree, its easy to make the cus- tomer happy when you have a wide selection and focus on to- day’s hot trends.
Accessories Palace is no
stranger to these successful business tactics. The fashion jewelry and accessory whole- saler boasts 2,500 items in its hair accessory and jewelry categories, including anklets, bracelets, earrings, necklaces, rings and religious jewelry. With 150 to 200 new arrivals each week, and secure shop- ping cart functionality hosted by
WholesaleCentral.com, Ac- cessories Palace’s wholesale site is a convenient one stop shop for a wide array of jewelry sup- ply needs. Indeed, Accessories Palace has just about anything a retailer could want. “Our big- gest categories are women’s and teen products, but we also sell high-impulse novelties,”
says Craig Weil, president. “Recent statistics show that there are 81 million teenagers in the U.S. driving today’s re- tail market.” This is why Weil keeps a close eye on teenage and junior market trends, and as other booming wholesalers have found, nature and feather in- spired jewelry is in the forefront of today’s fashion. Therefore, when Accessories Palace boasts in its marketing campaigns, “81 million teen shoppers want our merchandise,” the company is telling the truth. The premium quality fashion
jewelry found on Accessories Palace’s wholesale site provides today’s economic-conscious re- tailer with a good deal. “The continued on page 76
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INDEPENDENTRETAILER.COM for Industry News & Updates .C October 2011 75
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