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www.IndependentRetailer.com Cracco Jewelry Jewelry Fashion
Trends & Styles continued from page 78
Gold Filled Jewelry We are the Manufacturer Exquisite Selection of
Jewelry at the Best Prices Call: 305-576-1791
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to lower prices in this volatile market,” notes Jack Tejavanija, manager. Once under $3 an ounce, sterling silver is now $40 an ounce, but by cutting the middleman or salesman out and selling jewelry online, Teeda is able to maintain lower pricing. Because the company does so much volume internationally, it is able to pass the savings on to customers. That’s not all Teeda passes
on to customers, as the whole- saler makes a strong effort to have the latest trendy items in its catalog and online at all
COVER STORY
times. “We have thousands of styles,” Tejavanija says, “but we’ve tried to build sales around our staple items like CZ stud earrings, toe rings and more.” A pair of 6mm square cubic zirco- nium stud earrings wholesales for only $2.37. “We know our retailers can get triple or even fi ve times for that,” Tejavanija says. “It’s not unreasonable to think they’d sell for $10 a pair.” Add to that the fact that the company will ship same-day orders if they arrive by 12 PM PST, and you’ve got a formula for success. Retailers are requested to
fulfi ll a $100 minimum order, as anything below the $100 minimum receives a $10 ship- ping surcharge. Retailers are invited to view Teeda’s huge online selection at www.teeda. com. “Every week, each cus- tomer is ordering a thousand pairs of earrings and other merchandise,” adds Tejavani- ja. “For those retailers reading this article who are interested in placing an order with Teeda, enter “IRetailer” online to re- ceive a 5 percent discount off your order. The promotion will expire Dec. 31, 2011.” The jewelry business isn’t
the same as it was 10 years ago, and independently owned jewelry store owners, as well as wholesalers supplying to them, need to respond quickly. The equation for success involves a wide selection of merchandise, quality customer service, and the ability to keep up with and
continued on page 83 80 October 2011 INDEPENDENTRETAILER
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