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www.IndependentRetailer.com COMPANY SPOTLIGHT A LOGICal Smoking
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$5.95 wholesale per unit, with a required minimum order of one box, containing 24 units. The product is a good investment for store owners, offering a 40 percent gross profi t ($4 profi t per unit). LOGIC store sales out sell other brands, two to fi ve times, moving 20 to 80 units per week, per store. LOGIC e-cigs have become
quickly accepted as a national brand, available in over 20,000 locations in less than one year. With the help of POP displays and the company’s heavy in- volvement in retail marketing plans, LOGIC is a brand that markets well not only for indus- try leaders such as ShopRite Supermarkets, but indepen- dent pharmacies, convenience stores and other brick and mor- tar stores. According to Panes, “We are highly focused on working with retail stores. We do sell online, but our prices are more expensive than the retailers selling our e-cigs, as we do not want to compete with their sales.” LOGIC e-cigs are offered in
two fl avors, tobacco and men- thol, and are available with four different levels of nicotine, along with high volume vapor and the same quality puff as an actual cigarette. The decision for a complete disposable line in- stead of a rechargeable line was based on extensive research, which revealed that customers
86 October 2011
that have purchased recharge- able e-cigs were dissatisfi ed with them. The reasons were as follows: they leaked nicotine, lost their vapor, needed to be recharged frequently, poor fl a- vor, frequent changing of fi lters, and most of all a low quality of smoke to fulfi ll a smoker’s craving. “Failure to deliver a quality smoke in each and ev- ery puff has caused smokers to lose faith in electronic ciga- rettes and to go back to regular cigarettes. Our four lines will convince a smoker otherwise,” emphasizes Panes. LOGIC Black Label: Offers 1.8
percent nicotine by volume. LOGIC Gold Label: Offers 1.4
percent nicotine by volume. LOGIC Sterling: Offers 1.1
percent nicotine by volume. LOGIC Zero: Offers 0.1
percent nicotine by volume for those social smokers. Among the company’s latest
products is The Cuban elec- tronic cigar. With over a year in development The Cuban was made to look, taste and smell like a real cigar. With 18 percent nicotine by volume, it is mild and medium fl avored, with rich, thick vapor and a
unique sweet tobacco aroma. The Cuban is good for about 1,000 puffs, or seven to ten tra- ditional cigars. Like LOGIC’s disposable e-cigs, The Cuban is a disposable alternative that eliminates the lingering smell, second-hand smoke, ash, and environmental pollution of to- bacco cigars. “The company sold out within 10 days of the product’s release,” says Panes. LOGIC’s impact on the smok- ing community doesn’t stop there, as it also has released the LOGIC 5 Value Pack. The pack holds fi ve disposable e-cigs, pre-packed for a one week’s supply. Panes adds, “We fo- cus on keeping our products at a high level of quality and on introducing the best line to the market.” ■
For more information: LOGIC TECHNOLOGY DEVELOPMENT LLC 615 South Livingston Ave. Livingston, NJ 07039 Tel.: 973-251-2087 Fax: 973-251-2295 Website:
www.LogicEcig.com
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