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For Loyalty continued from page 106
it offers an additional alternative channel in which customers can interact with products and services, Paycloud eliminates fees, fear and frustration for the merchant. Brick and mortars can easily be
nickeled and dimed out of affording a loyalty or gift card program, as they are faced with the expense of plastic cards as well as individual transaction fees with every swipe of the card. By enrolling in Paycloud, business owners can establish a loyalty program in days, and for less than $100. “We maintain fl at rate pricing without any additional transaction fees,” adds Hardman. Costs include terminal program-
TM
ming (using existing terminal), a sensor that plugs into the terminal to allow secure transactions, and artwork for the merchant’s virtual card. Free apps allow instant enroll- ment, helping merchants gain more customers with less advertising dol- lars spent. And while the thought of venturing into the m-commerce world can create a feeling of fear and even frustration, Paycloud requires no new technology or hardware. Hardman confi rms, “There is no need to switch providers or train staff. Paycloud brings advanced technology to applications that business owners are already using. It only changes the way merchants can take mobile payments; not the way they operate.” Retailers are advised not to expect instantaneous ROI, as all
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loyalty and gift card programs need to percolate; but repeat customers can be expected, along with a fruit- ful program. Customers won’t be faced with carrying another plastic card, and will have easy access to the deals you have to offer. When customers reach the front of the line, they simply wave their phone in front of the countertop sensor to check in, redeem rewards and coupons, and track their account status. Enrolling is even easier, as smartphone users launch Paycloud on their phones, check out the mer- chants supporting the software, and tap to enroll. ■
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October 2011 BOOST CHARM’S SALES
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