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Jewelry Fashion
Trends & Styles continued from page 75
items wholesale for $0.50 to $0.60 each, and retail between $1 to $3. This is less than what big box retailers are charging, ensuring better sales and still a decent profi t margin,” Weil notes. “The minimum order is only $75, and retailers can mix and match what they need.” Accessories Palace makes a name for itself in the fashion jewelry industry by supplying high impulse items that remain profi table at low retail prices; merchandise that withstands harsh economic conditions. With fashion jewelry and
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impulse merchandise taking the jewelry market by storm, traditional lovers and wearers of gold, silver and gemstones might be worried that the sleek styles and designs they once loved have lost their place in the current jewelry market. But Sun Fashion Designs and Tee- da both know that with high quality alternatives and strate- gic pricing, luxurious styles are not forgotten. It is a hard truth for many wholesalers, retailers and consumers that the cost of precious metals is so high. As a result, consumers are looking for alternatives such as high qual- ity, bonded and plated jewelry. Sun Fashion Designs’
No Residue No Magnets No Adhesives
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Sunglasses PDA
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PHAT HEAD GANG Attach them to:
Back pack Keys
Bag/Purse Ponytail/Pigtails Necklace
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Securely Holds
Phone: 760-666-1867 Fax: 76 October 2011
www.CajoleOnline.com 760-653-4948
Email:
info@cajoleonline.com
bonding process, utilizing a combination of several differ- ent colors of gold, produces a product that radiates and eas- ily passes as a solid gold piece. In fact, Sun Fashion Designs co-owner, Gloria A. Witek, explains, “A retailer can buy a charm for a manufacturer’s price of $3.00 from us and mark it up dramatically at a $40 price tag, as there is a gap in the market. The only other op- tion is to purchase a real gold charm, perhaps for somewhere around $250 dollars. Consum- ers, therefore, are more likely to buy our gold and silver plated items.” Using karatbond gold for items such as chains and anti-oxidation baths for silver plated pieces, in combination with brass (no steel or lead), Sun Fashion Designs guarantees a high quality, high detail piece that won’t turn or tarnish.
continued on page 78 INDEPENDENTRETAILER
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