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www.IndependentRetailer.com PRODUCT TRENDS Hi-Tech Choppers
THE RAPID advancement of tech- nology has blurred the line between children’s toys and grown-up gad- gets. Electronic goods, which were once considered exclusive adult products, are now trickling down to the younger generation, includ- ing iPods, cell phones, and digital video recorders. Profi ting from this technology trend are wholesale toy suppliers and the retailers buying from them. A direct importer of advanced toys for the past four years, My Toy Wonders wholesales battery operated and remote-con- trolled (RC) toys, especially RC helicopters. “We sell everything from mini to extra large-sized he- licopters. Minis are our best sellers
as they are durable, charge fast, and are easy to operate, especially for the younger ages. Our larger helicopters are a little more ad- vanced, with a targeted age of 14 years and up,” says president of My Toy Wonders, Zack Yildirim. However, the company’s prized
line, RC Camera Helicopters, are medium in size, technologically stimulating, and a favorite for
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October 2011 87
the whole family. “We launched the new line in March, and they are our main focus for this year,” Yildirim emphasizes. “We’re going to have many styles this coming holiday season. Right now we have two styles available, and we’ll have another two or more by mid Octo- ber.” All inclusive, the RC Camera Helicopter is preassembled for im- mediate fl ight and comes with a 1 GB SD card for capturing images, and a gyroscope function to sta- bilize the helicopter in air. “The video camera is the real intrigue of this product. It can record for as long as the helicopter can fl y, with- out needing a charge. And while
continued on page 88
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