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www.IndependentRetailer.com NEW PRODUCTS Twilight Hair Twisters
SOME OF the best and most creative business ideas are brought to frui- tion by accident. Take for instance, Sean and Erika Potter, co-owners of Medieval Metal, who originally made and sold jewelry and hand- wrapped wine glasses. However, during transportation to scheduled jewelry shows and renaissance festi- vals, they were left with more shards of glass and leftover wire wraps than decorative wine glasses to sell. Re- alizing they needed a new product and using what they had, they came up with the idea of using the leftover wire spirals as hair accessories, now known as hair twisters. Women and men looking to decorate a lengthy beard, bangs or
ponytail can fi nd a hair accessory from Medieval Metal that fi ts any style. Hair twisters are offered in multiple metal types (gold, silver and gun black) and fi t most hair lengths, ranging from three inches to twenty inches. Embellishments are available, including simple, fl oral and Celtic designs. “The accessories give a customizable and unique look to any ponytail. They’ve become very popular among the motor- cycle community and sell well at bike shops, but also have profi table potential at gift shops, boutiques and hair salons,” says Sean Potter. And now with the Potters’ newest “Twilight inspired” hair accessories line, hair twisters is bound to be-
come a household name for those customers who live and breathe pop culture. The New York Times said it best
in an article titled, “Nothing Sells Like Celebrity.” Celebrities capti- vate consumers, and in an effort to imitate, they purchase products that celebrities endorse. In a twist of fate, hair twisters caught the eye of Kristen Stewart, ingénue Bella from the Twilight movie saga. As a result, Medieval Metal developed a line of wraps, charms and hair hooks inspired by the movie’s characters and the Twilight Teams, Team Ja- cob and Team Edward. Wraps and hooks wholesale for a little less than
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A Leader In General Merchandise Exceptional Products, Exceptional Value
WE ARE PRE-BOOKING NOW! Easter, Valentine’s Day, St. Patrick’s, Spring/Summer & Lawn & Garden
ORDER NOW FOR BEST SELECTION!
• Promotional Items • Seasonal Merchandise • New Items & Closeouts Weekly • Floor & Counter Displays, Clipstrips
Ken Soens
sales@regentproducts.com
708-583-1000
www.regentproducts.com
44 October 2011 INDEPENDENTRETAILER
• Lawn & Garden • Closeouts • Dollar Store Items • Open Stock
For more information, contact:
Last Minute
Christmas Merchandise
See us in Chicago at Midwest Market Days
October 25-26. Call for details
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