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COMPANY PROFILE Strategic Web
Marketing continued from page 99
4) Content creation for
regular posting of blogs, newsletters and the website. This form of social media marketing (SMM) also includes video optimization for keywords, Facebook campaigns, and publishing press releases. 5) Online marketing
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consultation to map web marketing strategy. Once a month is recommended (for smaller organizations, once every quarter). Consultation is also available for special campaigns and the launch of new products. 6) Web analytics reporting
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that will help in determining whether goals are being met, and allow for preventative tweaking of
the marketing
campaign if necessary. 7) Pay Per Click (PPC)
campaign tutorials for new companies that are waiting for their SEO efforts to take effect. OMguru indicates that
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goals can only be achieved with teamwork, involving both consultant and client. “We outline the responsibilities of the client. When all our recommendations are honored, we usually exceed our client’s expectations,” notes Bedi. Among some of the client responsibilities are the provision of topics for blogs,
continued on page 101 INDEPENDENTRETAILER
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