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www.IndependentRetailer.com PRODUCT TRENDS Hot Sales with CTS
KIRK BACHELDER, president of CTS Wholesale, boasts an im- pressive 29 years experience in the sunglass business, but it is his famil- iarity with the retail and wholesale industries that makes him such a successful supplier. “Our main mis- sion at CTS Wholesale is to help new entrepreneurs or business owners succeed in the sunglass business,” he says, and that means more than supplying to- day’s hottest styles and fashion trends. “We have everything it takes, from displays to accesso- ries and much more,” he adds. In fact, Bachelder has become so confi dent in his wholesale sunglass operation that he has ventured into supplying other merchandise such as hats and his new oil lighters. Keeping up with trends
and following through with customers has proven to be a suc- cessful business model for CTS. For instance, sunglass suppliers have experienced increasing dif- fi culty in providing popular styles and designer products, as well as competitive pricing: However, CTS Wholesale offers a Designer line that gives retailers the ability to stock designer styles, such as aviator and wayfarer sunglasses, at affordable prices. The selection wholesales for $8 to $36 per dozen, with an average wholesale price around $20 per dozen. Bachelder notes, “Carrying the CTS Designer line means providing your custom- ers with fashion-forward attitude, without the price tag. Keeping these great shades in stock means hav- ing the most desirable merchandise on hand and available for imme-
90 October 2011
diate sales.” Without a minimum order, retailers are also given the opportunity to verify the quality of CTS Wholesale’s sunglasses before placing a larger order. “We know that our products are top qual- ity, and once our customers and their customers have the oppor- tunity to see them, they will too,” says Bachelder.
sale. Most smokers have suffered the frustration that comes with light- ing up in windy conditions, even just a slight breeze. While oil light- ers are most commonly known to be hard to use in windy conditions, and usually visually plainer than butane lighters, CTS Wholesale has decided to redefi ne the oil lighter market with rich metal designs and enhanced capabilities. Bachelder proudly states, “I
This reassurance of high quality,
low cost and hot trends is also of- fered in CTS Wholesale’s line of oil lighters. “CTS is excited to introduce our new wholesale oil lighters. Our new line is windproof, refi llable, but best of all, they are affordable. We are the direct importers of these lighters, and with prices starting at only $12 per dozen, retailers can make a great profi t on a great item,” says Bachelder. Similar to the wholesale supplier’s line of sunglasses, its lighters also comes with additional offers of accessories and displays. “Each dozen order of wholesale lighters come with a display box to assist in retailing,” confi rms Bachelder. And while the showcase and novelty design of the lighters may attract customers, it is the windproof capability of the oil lighters that helps in making the
guess you could call me an ex- pert in the fi eld of sunglasses,” but is making strides to make a name for himself in other wholesale markets. For CTS Wholesale, it’s about satisfy- ing the customer. “Customers of CTS Wholesale can be as- sured that our staff has fi rst hand knowledge of not only the product, but the venues in which they sell. It is with this
understanding of the industry from both sides that lends itself to our dedication to customer service, prompt shipping and low pricing,” he adds. Bachelder takes pride in selling and shipping to many dif- ferent types of retailers, including gift shops, convenience stores, mall kiosks and more, and be- lieves his products are marketable in any venue. ■
For more information: CTS Wholesale, LLC 3525 Brady CT. N.E. Salem, OR 97301 Tel.: 503-364.3486 Toll Free: 800-796-3486 Fax: 503-589-4121 Email:
info@ctswholesalesunglasses.com Website:
www.ctswholesalesunglasses.com
INDEPENDENTRETAILER
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