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WHAT YOU have to ask yourself is, are you are willing to be open to a new business model, as well as embrace creativity and risks? As the old saying goes, “Don’t fi x something that isn’t broken,” but without a second look, you could be missing out on your true sell- ing potential. Whether business is slow or good, it can always be better. Every organization is look- ing for quality results, and as an independent retailer, your qual- ity results come in the form of sales, new customers, customer loyalty and profi t margins. Three important steps in attaining these quality results are:


1) Maintain quality leadership. 2) Embrace creativity and risks. 3) Meet basic needs.


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steps cannot be accomplished if you are not willing to frequently re-evaluate your business cul- ture and adopt new business models that follow the trends put in place by your customers. As Retail Systems Research (RSR) explains in a benchmark report titled, “Omni-Channel Fulfi ll- ment and the Future of Retail Supply Chain,” current business and supply-chain models assume that the store is the endpoint of a transaction. In actuality, “Cur- rent supply chain models are not suited to an omni world, a world


continued on page 111 INDEPENDENTRETAILER


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