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household goods. As CNN re- ports, “Recognizing these shifts in how consumers are shop- ping at its stores, Walmart this year started to add more gro- ceries and household goods to its shelves, and said it would get even more aggressive on prices in order to grab more of its customers’ dollars in every shopping trip.” 2) The introduction of a
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buyback plan. For investor reas- surance, Walmart has initiated a $15 billion share buyback plan. Shareholders involved in the program are no longer bur-
Walmart Moves To
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NEWS
dened by dropping stock price, but those holding on to their stock are watching as the Wal- ton Family’s control increases. As the Bloomberg report states in a recent article, “Repurchas- es have boosted the founding Walton family’s ownership to about 48 percent as of March. It’s estimated the family may gain a majority of the shares by the end of next year.” 3) The effort to be green. And
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while most green initiatives and products are associated with high prices, Walmart doesn’t think its customers should have to choose between a product that is better for them and one they can afford. Leslie Dach, EVP of Corporate Affairs for Walmart, says in a recent inter- view with Fortune, “Being green will actually save money for all parties involved, the stores and customers. It will fuel the productivity loop, which helps Walmart lower costs and in turn, prices.” 4) The initiative to open small-
er stores. As Walmart is running out of locations for its big shop- ping centers and running out of ideas to boost its declining rev- enue, the company is looking to roll out a nationwide imple- mentation of small express stores. These 15,000 square- foot express convenience stores will allow Walmart to enter ur- ban markets, as well as some rural towns. ■
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10 October 2011
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