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APRIL 201 INDEPENDENTRETAILER.com


Fragrances & Scents Galore! T


he market forfragrances and scented products continues to be strong,


with consumers looking to add their own signature scents to homes, cars and offices. Wholesalers supplying this category are preparing a number of different options and products to respond to increased demand. One such company is Matt’s Incense, in business for a quarter of a century and still going strong. “I started out in retail, and got such poor quality service from some of my suppliers that I decided to become the wholesaler I’d like to do business with,” says Linda Simon, founder and CEO of the Bunnell, FL, firm. “We


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just got tired of the horribleible treatment,” she adds. So Simon launched Mat t’stt’s Incense and has never looked back. “It’s worked out well for us, because we know whatwh retailers are looking for,” she says. “Some have even toldold us, ‘We found you because our previous suppl iers were so bad,’” she notes with a laugh. Matt’s has an extensive offering of around 25 product lines, and about 400 different products overall.


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Serving customers large and small, frommom and pops to fl ea market vendors, Simon says her current best sellller is Matt’s line of fragrancecnce — cont’d pg. 64


an to


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oils. “It ’s SPOTLIGHT Name in the Frame


Unique & Personalized Gifts I


f you combine a sports fanatic’s passion with a personalized gift featuring their name, you have a good idea of exactly what


Name in the Frame provides. “This idea was originally featured via direct mail, and even on a TV shopping channel,” says Jon Hart, owner and Chief Personalization Offi cer at Name in the Frame. “The problem was, customers ordered the item and had to wait three weeks for it to be made and shipped. Now with today’s technology, it’s made instantly while the customer waits. It’s a great seller at mall carts and kiosks,” he adds. Name in the Frame is able to take someone’s name and insert it


onto a color photo of a lineup of major league sports jerseys, so the recipient becomes part of the team. “It’s a great


— cont’d pg. 108 WHOLESALECENTRAL.com


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VOL. 22 • NO.5 NO.5


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