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www.IndependentRetailer.com PRODUCT TRENDS
Spending Trends continued from page 48
and occupational safety footwear, up 44.2 percent, and outdoor sho- es up 14.4 percent. The footwear type posting the highest growth in the women’s market was boots, up 21 percent. Toys: Led by strong fourth
quarter sales, U.S. retail sales of toys generated $21.87 billion in 2010, compared to $21.46 bil- lion in 2009, an increase of two percent. Top performing super categories included plush toys, up 18 percent, building sets up 13 percent, outdoor & sports toys rising nine percent, dolls increasing six percent, and the infant and preschool market
looks to be another solid year for toy sales.” Video Games: Bright spots
going up six percent. “Looking forward to 2011, there is much optimism coming off the strong holiday performance for toys,” says Anita Frazier, industry ana- lyst at The NPD Group. “From our ‘KIDS’ tracker, we know that toys is one of the top categories kids are spending their holiday gift cards on. With an improving economy, several movie releases, and a wide array of innovative products coming to market, 2011
came from PC games’ new phy- sical retail software, which was up three percent in 2010, as well as increases in consumer spending on used games sales, full game digital downloads and downloadable content, mobile gaming apps, and social network gaming, which offset declines in console and portable new physical game sales, rentals, and subscriptions. The preceding was ba-
sed on findings from The NPD Group. ■
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IndependentRetailer.com, For Today’s Business News & Updates.
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