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www.IndependentRetailer.com MANAGEMENT
Growing Business continued from page 92
attract more customers. Don’t do it. Keep your prices steady, while offering a coupon or a rewards program,
to reward custom-
ers for sticking with you during tough times. We’re fi nally seeing evidence
that the U.S. economy is starting to recover, and now is the time for small business owners to jump to action. Don’t wait. The preceding was written by
small business expert and busi- ness catalyst, Susan L. Reid, she is author of, “Discovering Your Inner Samurai: The Entre- preneurial Woman’s Journey to Business Success.” ■
Finding Retail Workers continued from page 93
questions? If it seems to take a lot out of them to respond, it will also take a lot out of them to muster up the energy to get the work done. When it comes to energy, they can have an impact on others they work around, for better or worse. Intelligence. Even if someone has a degree, that doesn’t guaran-
tee that they are intelligent. Having intelligence means having the ability to learn and understand things. It also applies to how well they can adapt to new situations. Values. This comes down to how well they promote what you
consider important for your company. If you value good customer service and honesty, you want to make sure that your employees do as well, as they will be the ones carrying out that mission. After conducting this type of investigation, you will know if you
have found the right person. Once you fi nd a match, hire them. Then you can focus on giving them the experience, which is something that can easily be gained if they have these other attributes. This story was adapted from an article by Mike Michalowicz, president of behavioral marketing fi rm, Obsidian Launch. ■
Jide Trading, Inc. Toys and General Merchandise
TOLL FREE: 1-866-544-7822 FAX: 323-726-7788
323-726-9988
SUMMER TOYS!
FULL LINE OF POPULAR
TOYS, TOYS AND MORE TOYS!
WWW.JIDETRADING.COM 94 April 2011 INDEPENDENTRETAILER
LOWEST PRICES!
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