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such a versatile product,” she says. “It can be used in oil warmers, in candle making, for producing incense, in a sachet, and even for auto air freshen- ers,” she notes. The product also has a remarkably strong markup, making it a high cash generator for independent retailers. “We wholesale the oils for $1.30 for a half-ounce bottle,” she says. “They sell for retail at $5.95 and up. That’s a more than 400 per- cent markup.” For storeowners who want to sample the product and see how it moves, Simon has a countertop display kit avail-
Scents Galore! continued from cover
able. “It’s a wooden display that holds 69 bottles of fragrance oil,” she says. “It also comes with eight glass oil warmers and six brass lamp rings. The whole starter kit is only $150 complete, a $66.70 savings over our regular wholesale prices.” Turnaround time for orders is fast, too. “If we receive an order by 2 p.m. Eastern, we can usually ship it the same day,” Simon says. “We know how important urgency is to our customers. We’ve been there as well,” she adds. For retailers who might also
think about getting in on the wholesale side, Heavenly Body Products has what buyers need. Company owner and founder, Sir Markadoo, is seeking what he calls Master Distributors. “I’m looking for people who want to buy drums of prod- uct and take over territories,” Markadoo says. “I can sell them either gallons or drums of fragrance oils, to get start- ed in their own home based business,” he notes. Heavenly Body carries more than just fra- grance oils and air fresheners, as the company also has a full line of lotions, shea butter and more. Markadoo is particularly proud of the company’s, “Shea- Souffl aé,” product. “It’s a shea butter that we whip up with natural oils, to make it smooth and manageable,” he says. “It works wonders on dry, fl aking skin.” Heavenly Body’s Shea- Souffl aé wholesales for $84 for a dozen eight oz. jars. “Retail- ers are getting anywhere from
continued on page 66 64 April 2011 INDEPENDENTRETAILER
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