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have gladly given you their mo- bile numbers, and have accepted to receive marketing messages from you. If you don’t have such a list, then make it your priority this year. It is the most important activity you will ever do in your business. A customer list is more important than any other asset you own. Some marketers can generate up to $30 per customer list name, per month. Imagine the potential. 2) Use barcodes to give
customers information about products. For example, a custom- er can take a picture of a clothing price tag, the phone then con-
nects to the SMS-CRM system, and the user receives a return text. This shows the specifi c product information, including colors available, which celebrity wears it, and the accessories that match. If it sounds great, it’s be- cause it is. 3) Use SMS to remind custom-
ers of ongoing or upcoming sales, or even items that are about to go out of stock. Of course, you need to know the items that may be of interest to them. Further, allow mobile users to text and receive item pricing and availability, and allow them to see videos of your products and download if interested. Technology is changing fast,
and only your imagination can bar you from getting close to your customers. As mobile phones get smarter and more in- telligent, your store can be your customer’s only logical choice, and wouldn’t
that be great?
Adapted from a report by Mobile Marketing Specialist, Mary Wil- hite, also known as the “Mobile Marketing Queen.” For more of Mary’s insights, go to her blog at
http://marywilhiteblog.com. ■
Visit
IndependentRetailer.com, For Today’s Business News & Updates. 80 April 2011 INDEPENDENTRETAILER
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