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price for only $1.20 worth of ex- tra paper,” Hart explains. “Best of all, there’s no inventory for the photos themselves, as they’re all Internet based,” he adds. Currently it just takes a mini-
mum of $300 to get started, for what Hart calls 25, “print cred- its,” needed to access the site, where the pictures are stored on- line. Coming up later this year, the company intends to roll out White Glove Service, a complete out of the box solution for the many vendors who’ve asked for it. “We’ll supply the mats, photo paper, bags, bulk supplies,
and basically everything a ven- dor will need except the picture frames and printer,” Hart says. “We just debuted it at the ASD show in Las Vegas last month, and it was a huge hit.” He also notes the product sells well at malls, with both mid-scale an- chor stores like JC Penney and high-end anchors like Nieman
Marcus. The difference with the high-end anchor stores is that shoppers don’t blink at paying extra for a nice frame to go with their art. “Name in the Frame is a revolutionary, 21st century business model for the indepen- dent retailer,” Hart adds. “It’s a unique product at a nice margin, without the risk.” ■
For more information: Name in the Frame PO Box 63617 Colorado Springs, CO 80962 Tel.: 719-494-8156 Fax: 719-387-1253 Email:
thatsmesports@gmail.com Website:
www.nameintheframe.com
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