Go Back to
www.IndependentRetailer.com PRODUCT TRENDS Spending Trends
THE NPD Group has taken a look back at 2010, identifying some key areas where retail growth exploded after two years’ worth of dormancy. The com- pany’s research provides some promising growth opportunities for 2011. Apparel: After having de-
clined just over fi ve percent in 2009, the U.S. apparel market re- turned to positive territory with an almost three percent increase in 2010. Women once again lead the way in this sector of the fas- hion market. The men’s market went up just over three percent in 2010, after a 5.6 percent decline
in 2009. The children’s apparel market went down in dollar sa- les, but up almost one percent in unit sales. Beauty: The total U.S. pre-
stige beauty industry showed an increase of four percent in dollar sales in 2010 vs. 2009, after two consecutive years of decline. All U.S. prestige beauty categories experienced dollar growth. Pre- stige skincare posted the biggest increase, followed by prestige makeup and fragrance.
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Fashion Footwear: After
posting a decline of 3.5 percent for annual 2009, the total fashi- on footwear market posted a 7.2 percent increase for 2010. The strongest performance was seen in the women’s market, as sales of women’s fashion footwear were up eight percent, after having pos- ted a slight decline in 2009. The categories that contributed most to the growth were performance footwear, up 120 percent, work
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