Go Back to www.IndependentRetailer.com COVER STORY Fragrances and


Scents Galore! continued from page 69


that wholesales for $335 and comes with two bundles, or 200 sticks of each of 18 of our top selling fragrances, or 3,600 sticks total,” Ferrario notes. “It also comes with display jars, a display stand, 400 Ziploc bags, a POP sign and a window sign. It will return at least $720 at retail,” he adds. In addition, GFD will include an extra free bundle of incense sticks to be sold or given away as samples, plus 18 free ash catchers that normally retail for $1.99 each. One of the company’s best new sellers is the, “Biggie,” a 19 inch


incense stick that burns for a full three hours. “We wholesale them at 50 sticks for $20, but retailers are getting $1.25 each, or fi ve for $5,” Ferrario says. At the other end of the scale, the company is getting a warm reception for, “Shorty,” a four inch stick that wholesales at $4.50 for 100 sticks. The Short- ies are selling at retail for $2.50 for 20 sticks, or 100 sticks for $10. “We’re here to help every- one,” Ferrario says. “We strive for our customers to double their money at a minimum.” Veneto Wholesale is a


perfume wholesale company that also helps retailers make money. They do so by selling renditions of famous brand


name fragrances at a fraction of their original cost. “Veneto has numerous product lines that are available,” says Sha- rice Mosley, sales manager for the company. “We have our Veneto 24 piece fragrance col- lection, Real Time, Omerta and high end Linn Young, in ad- dition to our other Authentic Perfumes and Colognes.” Right now, the company is enjoying great success with the, “Sex In


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70 April 2011


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