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Retail Job Jeopardy continued from page 10
$130 billion annually, and provide American families with an extra $1,100 in annual income, because of the growth of productivity. How it will affect the labor market in the short term remains to be seen, as many workers in retail say they’re having trouble fi nding work. Many have high school diplomas but no further education, and worry they won’t have the cash or the time to undergo retraining, if re- tail jobs are really gone for good. This story originally appeared in The LA Times. The full story is available at: http://latimesblogs.
latimes.com/money_co/2011/03/ automation-retail.html. ■
PERFECT GIFT!
Store Brands Gaining continued from page 8
with “bargain brand,” in the past decade retail marketers have become much more so- phisticated about segmenting their customer bases. As a re- sult, they now offer premium brands, as well as ones that compete with national labels in quality and price point. “Retailers are creating many
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more tiered brands than they used to,” Hale says. Yet even with their sales growth, pri- vate labels are still well behind brand name products. In 2010, store brands accounted for 21.8 percent of units sold, with gains in all departments except dairy, dry grocery, and packaged meat. “However, this means that branded products still drive the vast majority of unit sales,” Hale says. One reason for this is that national brands’ marketing expertise gives them a signifi cant advantage. “Store brand shares are the lowest among categories where we see strong marketing support for top brands like candy, gum, and beer,” he says, “and those like detergents, deodorant, and cosmetics, where a high level of innovation occurs.” The preceding was adapt-
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ed from a story at CMO. com. For the full report, go to
http://tinyurl.com/4dzh6py. ■
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