Go Back to
www.IndependentRetailer.com
FREE Terminals! Unbeatable Rates! Increase Your Sales!
LOWEST COST MERCHANT ACCOUNTS & EQUIPMENT GUARANTEED!
Wireless Terminal Nurit 8020
Hand Held Wireless Terminal & PIN Pad, Nationwide GPRS Coverage
30 Day
Risk-Free Trial*
MORE FREE TERMINALS
PACKAGE 1 FREE!
FD5O PACKAGE 2
Process with your CELL PHONE for FREE*
Use iphone®, Android®® & More
as low as 1.15% FREE!*
RATES NEWS
Going Mobile continued from page 18
mortar. Mobile removes the physical barriers to retail sales and promotion of goods. Cross channel, in this instance, is strongly connected to the, “Reserve and Collect,” or, “Re- search and Collect,” activity, in which consumers are encour- aged to come to the physical store to collect their goods, and also where additional up-sell and cross-sell opportunities exist. This is, in fact, not a dif- fi cult thing to achieve, as many shoppers prefer to collect goods than have them delivered. Typically, this is the case for families in which both parents work and are not at home to accept deliveries, or for single working young adults who are not often at home. “With consumers continuing
Sign Up
Today & Receive $50.00*
www.theMerchantSolutions.com
The Merchant Solutions (TMS) is a registered ISO and MSP of Wells Fargo Bank, N.A., Walnut Creek, CA * Terms & Conditions Apply
20 April 2011
1-888-707-2836 No Setup Fee - No Application Fee - No Annual Fee
We'll give you $500 If we can't beat your current credit card processing rate
to be more careful with their dollar as their cross channel shopping expectations rise, re- tailers will fi nd that a seamless cross channel experience will be critical in capturing wallet share,” says Jim Bengier, glob- al retail industry executive for Sterling Commerce. “Retailers who have their order manage- ment and inventory visibility processes in place will be best positioned to incorporate the mobile channel into the con- sumer shopping experience, to take advantage of the growing consumer interest.” This story was adapted from a report in eCommerce Times. ■
Upheaval in Retail continued from page 19
of, “total consumer power,” as buyers use digital technology to determine what, how, and when they buy. The book outlines three prin-
ciples that the authors argue will determine which businesses survive. The fi rst is to establish a, “neurological relationship,” with the customer, the kind of rewarding customer experience that builds an emotional rela- tionship with a brand or store. Second, brands need preemp- tive distribution, so they’re available to the customer almost immediately. Third, retailers need total control of their val- ue chain. That is, even if their goods are sold in a department store, they should make sure the items are presented in a way that reinforces the relationship with the customer. The authors say their research into retail companies broadly supports their three principles. This story fi rst appeared in the LA Times. The full story is available at
http://tinyurl.com/6yqco4b. ■
Visit
IndependentRetailer.com, For Today’s Business News & Updates. INDEPENDENTRETAILER
Best Deals Guaranteed!
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120