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Go Back to www.IndependentRetailer.com COMPANY SPOTLIGHT Unique &


Personalized Gifts continued from cover


gift idea for sports fans who really identify with their team,” Hart says. “Last year, women were huge buyers of our prod- uct as gifts for the men in their lives,” he adds. Hart notes that the most successful dealers of Name in the Frame are high service gift retailers, “who are willing to spend time to show the product to customers,” he says. “We turn down big box retailers, preferring to deal with mom and pops, gift boutiques, and mall cart and kiosk op- erators.” Hart says people are attracted to the product as they


cart operator was so pleased with his one cart’s sales that he’s expanding to 15 carts this year,” Hart adds. To get a clearer picture of the


walk by, and then the sellers can demonstrate it. “We do a big business with fair and fes- tival retailers,” Hart says. “One seller did 1,000 units in 16 days at the Southern Christmas trade show last November in Char- lotte, NC,” he notes. “Another


product and how simple it is to make, Name in the Frame has a short video link on its site titled, “Business Opportunity,” that ex- plains it all. “The fi nished prints wholesale for $12 each,” Hart says, “but can retail for much more, depending on how much framing or matting a retailer does for the customer. If you take a shot of San Francisco 49ers jerseys, for example, and then mat the fi nished product with the red and gold colors of the ‘Nin- ers, you can add $10 to the retail


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TRADEX is the Largest Manufacturer and Distributor of Handicrafts and Smoking Accessories


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108 April 2011


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