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TOTASAK GROCERY BAG CARRY-ALL-HANDLE
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ASD Show 2011 continued from page 22
This year the management
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All products made of 100%
recycled materials 28 April 2011 until credit is established or credit card Crowds at the Gift & Toys section of the ASD Show.
the brainchild of group market- ing director, Candella. “This is the fi rst year we’ve done this,” she says. “This is a way we call out the new exhibitors. Some have been in business for many years, and others are brand new, but they are all new to our show.” According to Candella, highlighting the new exhibitors gave attendees a sense that they got more val- ue out of coming to the show. “The number one reason buy- ers come to the show is for new products,” she explains. “They have to keep their merchandise fresh, so customers will come
a few orders.” Simon Dogan of Perform X Bands also exhibited at the ASD Show for the fi rst time, selling health bracelets. “I used to come to the show as an attendee,” he says, “so I knew that this show would have the traffi c we need.” Candella in- tends to continue improving the program. “We’re going to make the stickers bigger, so they can be seen better,” she says. “We’re going to put resources into calling out those new peo- ple at every show.” ■
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of ASD made it easy to fi nd eye-catching products. A new program of large fl oor labels helped attendees pick out new exhibitors. Every one of the 300 fi rst time exhibitors got a striking red, “NEW,” label on the fl oor outside the booth, an initiative that was
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into their stores. I wanted to make sure that we were calling that out a little better.” How did these new exhibi-
tors fare? Suren Shrestha of Serenity Tibet was enthusias- tic about selling his handmade knit caps and Singing Bowls from Nepal. “This show is our fi rst,” he said on the morning of the second day of ASD. “I came to sell my products. There has been a lot of response, and I got
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