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84


CASE STUDY


Girls Count – A New Initiative With Girl Guides of Canada (GGC)


The Cause


The Girl Guides of Canada The Contribution


$90,000 and female employee volunteers


The Reason To help teach financial literacy skills to young Canadian girls to set them up for a future of financial success.


TD and the Girl Guides of Canada launched an exciting new program to increase financial literacy skills for young girls. Girls Count encourages girls to gain essential money management know-how.


In addition to providing $90,000, TD’s support for the program involves female employee volunteers from local branches to deliver the interactive learning modules. Girls aged five to 13, from Sparks to Rangers, can complete the curriculum to earn a new Girls Count badge (pictured). During 2014, the project will reach nearly 40 communities and will expand to over 9,000 girls within three years.


“Financial literacy skills are crucial to helping girls make informed financial decisions, whether it be running a lemonade stand to fund their GGC camping experience, paying for post-secondary education, starting a business or buying a home.” Deborah Del Duca, Chief Executive Officer, Girl Guides of Canada


TD 2013 Corporate Responsibility Report


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