Customers Responsible Finance


Green Product Options


Headline Performance $3.3 billion financing


provided to companies with low-carbon operations.


Goals and Targets 2013 Goals & Targets


Encourage customers to switch to paperless statements; conversion rate targets: Canada 30%, U.S.


Increase the number of online statement accounts; targets: Canada 2.6, U.S. 2.2 (millions).


TD Waterhouse: Save 6 million paper statements and 12.6 million paper confirmations.


37% increase in customers opting for paperless statements.


15% growth in hybrid and electric vehicle insurance discounts.


Workplace


Environment


Communities


How We Operate


69


Rating 2013 Results


Achieved 34% conversion in Canada and 39% in the U.S.


Achieved 2.6 million in Canada and 2.2 million in the U.S.


Achieved savings of 6.9 million paper statements and 12.9 million paper confirmations.


Performance Benchmark


TD ranked the number 1 brand in Canada by Interband (the environment mentioned as a factor).


TD Forests campaign wins nine international marketing awards.


The majority of consumers, if given the opportunity, will select products that are good both for the environment and for their finances. In fact, research shows that more than 40% of consumers are willing to pay a higher price for green products.1


2014 Targets


Achieve an additional conversion rate of 37% for Canadian customers and 46% for U.S. customers.


Achieve an additional 2.8 million in Canada and 2.9 million in the U.S.


Achieve savings of 6 million paper statements and 12.6 million paper confirmations.


Our goal is to embed environmental attributes into TD’s existing products and services.


• We focus on the elimination of paper by encouraging customers to make the switch to online and mobile banking.


• We also provide a range of products related to energy efficiency and carbon reduction.


1 Marketing to the Green Consumer, Mintel, 2013. TD 2013 Corporate Responsibility Report


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