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Customers Customer Satisfaction Mobile Banking 2013 Activities


• Mobile Deposit: TD Bank mobile banking customers in the U.S. can now instantly deposit a cheque simply by sending us a photograph of it on their mobile phone.


• TD Money Transfer Service is a low-cost, safe and secure way to help customers send money to friends or family members around the world. With fees as low as $8.95, the service is a fraction of the cost of a wire transfer.


• Canada’s First Open Mobile Wallet: Together with PC Financial, TD announced Canada’s first open mobile wallet to combine multiple payment and loyalty programs in one convenient and secure mobile solution: Ugo™


. One of Canada’s


largest retailers, Loblaw Companies Limited, has joined as Ugo’s first retail partner, bringing its PC Plus loyalty program into the wallet. Ugo will allow consumers to pay, earn and redeem loyalty points in a single tap using their smartphones. This innovative solution offers functionality that could ultimately replace a customer’s physical wallet. Ugo’s commercial launch is set for June, 2014.


“Consumers carry their mobile phone everywhere they go; Ugo™


Performance Benchmark


In 2013 Keystone Competitive Research ranked TD Canada Trust number 1 of Canada’s Big Five Banks in Digital Customer Experi- ence. The survey highlighted the layout, look and feel of our online site, as well as the availability of tips and ease of access to customer support.1


“These results show that TD Canada Trust clearly understands that performance matters…” Keystone Competitive Report 2013


Workplace


Environment


Communities


How We Operate


23


allows us to stay with them and is a


natural extension of TD’s long history of delivering comfort and convenience to our customers.”


Teri Currie, Group Head, Direct Channels, Corporate Shared Services, Marketing and People Strategies, TD Bank Group


Goals Activity


Number of active online users2 Number of mobile active users2


2013 Result 8 million


Canada: 1.8 million U.S.: 1.3 million


2014 Goal


Increase number of active online users Increase number of mobile active users


1 TD Canada Trust Scores Big Win with Major Site Improvements: http://blogs.keynote.com/the_watch/2014/01/td-canada-trust-scores-big-win-with-major-site-improvements.html 2


As of October 31, 2013. TD 2013 Corporate Responsibility Report


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