Customers
Workplace
Financial Education for Consumers Financial Education
Social Media
• TD Helps is an online community that encourages Canadians, customer or not, to submit a question and receive information to help make a good financial decision.
• Topics range from buying a home, dealing with debt and budgeting to saving, investing and planning for retirement. Unlike other sites that simply offer FAQs, TD Helps’ answers are specific to the questions asked and are provided in a matter of hours.
Systematic Savings Tools
• We encourage customers to build their savings through the use of free automated savings plans. Customers pick the dollar amount and frequency of the payment plan; they also have the option to cancel at any time without penalty.
• By the end of 2013, more than two million TD Canada Trust customers had set up an automated savings plan, helping them save more than $3 billion. We will continue our efforts to help customers build a disciplined approach to saving.
Tools and Resources
Raising Awareness
Saving for Tuition
• In 2013, we launched Advice on Everyday Finances – a new website dedicated to helping Canadians with money management. The site provides many tips, tools and resources to help users manage their debt and begin a savings program.
• A dedicated Spending Smart at School website provides financial tips and advice for students on navigating the unique challenges of college and university.
• Every November, we launch an ad campaign throughout our Canadian network to raise awareness of the need to improve financial literacy and draw attention to the tools and resources available.
+ Financial Literacy Website
• The Canada Learning Bond (CLB) is a government grant that encourages customers to save for a child’s future education costs.
• In 2013, we recognized a need to do more to increase the number of savings accounts with an associated CLB payment. We worked with the government (HRSDC) so that 17,000 TD customers received a personal letter encouraging them to apply for the CLB grant.
• We expanded the program in 2013: Assistance TD, brings the TD Helps social media community to French speakers across Canada.
• TD Helps Online will be offered in the U.S. in 2014. + View a real example of TD Helps advice
• Our automated savings plans include options that are designed to help customers reach their savings goals faster. For instance, Simply Save helps customers save money every time they use their debit card. We have solutions to help customers transfer funds between their banking accounts, as well as a solution to allow them to transfer their funds to a TD Mutual Fund account.
• We are also working to make our product materials and website information easier to understand. In the U.S. we offer a simple, easy-to-read, one-page description of chequing fees, based on a recommendation by the Pew Charitable Trusts.
• Across our footprint, TD offers hundreds of free seminars each year on topics such as buying a home and making investments. In 2013, we delivered 386 small business workshops in the U.S., with 8,085 small business owners gaining knowledge about cash flow analysis, business planning and more.
• We also took steps to increase internal awareness of the CLB among employees. Since the mailing in July, we have facilitated $1.6 million in CLB payments.
• We recognize there is more work to be done and we will look for ways to improve customer uptake of CLBs and increase the range of investment products that allow for a CLB option.
Environment
Communities
How We Operate
34
TD 2013 Corporate Responsibility Report
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118