Customers
Workplace What We Value
The TD Framework outlines our vision, mission and strategy, along with our Guiding Principles and expectations of leaders. It outlines in a simple way who we are, what we stand for and how we get things done. It’s easy for employees to understand and incorporate in their day-to-day work. Most importantly, it applies to everyone at TD – no matter what business, level or location.
The Guiding Principles are our most important values that help to guide the way we run our business. We use these seven principles as the basis for all bank activities.
Our Leadership Profile describes what we expect of our leaders. Great leadership is essential – it’s what differentiates successful organizations. We may not get it right all the time, but every leader – and aspiring leader – at TD is expected to strive to live by this profile every day.
Linking TD’s Business Strategy to Our Corporate Responsibility Approach
Simply put, TD’s business strategy is founded upon delivering value to customers, shareholders and communities. We seek to differentiate the TD brand by delivering great customer service and being responsive to our customers’ financial needs. We depend upon a knowledgeable, engaged and diverse workforce to deliver the TD experience.
Our Vision To Be The Better Bank
Our Mission: We will be the Best Run, Customer-focused, Integrated Financial Institution with a Unique and Inclusive Employee Culture
Our Strategy: To produce long-term, profitable growth by building great franchises and delivering value to our Customers, Shareholders and Communities
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We will follow our Guiding Principles to:
• Deliver Legendary Customer Experiences
• Be an Extraordinary Place to Work • Operate with Excellence • Understand Our Business • Take Only Risks We Understand and Can Manage • Enhance Our Brand • Increase Shareholder Value
Our leaders:
• Make an Impact and Value Speed • Build for the Future • Inspire the Will to Win • Act Decisively while Working Effectively in Teams
• Live Transparency and Respect Different Views
• Show Excellent Judgment • Demonstrate Unwavering Integrity
Why does TD talk about being the Better Bank, not the best?
TD’s growth strategy aims to build a company that will deliver shareholder value over the long term and leave a sustainable organization for the future. We are mindful that TD can only be as successful as the communities in which we operate, and that brings a particular responsibility to help strengthen those communities.
TD is committed to taking only those risks that we understand and can manage, including the social and environmental risks of those we lend to, invest in and purchase from.
Our corporate responsibility strategy is built on four themes that contribute to TD’s overall vision to be The Better Bank:
» Be Customer-Focused » Build an Extraordinary Workplace » Be an Environmental Leader » Strengthen Our Communities
Environment
Communities
How We Operate
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TD 2013 Corporate Responsibility Report
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