Customers Getting Employees Involved
TD’s employee engagement program in Canada has grown organically over many years and now has an established network across our corporate offices and retail locations. With no established green network in the U.S., there was an opportunity to build an engagement program from the ground up. Our goal was to develop a best-in-class program, with clear governance and performance metrics to measure the program’s effective- ness. Many of the things we have learned can be applied to employee engagement programs in other organizations.
+ TD Bank, Where Going Green Is Going Viral (PDF)
Workplace TD Green Nation
TD Green Nation is a web-based employee engagement tool that allows employees to pledge and accomplish green acts in the workplace, at home or through volunteering in the community. In 2013 membership in TD Green Nation grew to over 17,500 members representing 20% of our employee base. TD employees recorded a total of 450,000 “acts of green” at work, at home and in the community. Our collective actions since 2012 have resulted in a reduction in carbon emissions of over 47,000 tonnes of CO2
e, equivalent to taking over 10,000 cars off the road.
In 2014 we will take the lessons learned from our U.S. employee program and use them to refresh our Canadian employee engagement strategy, with a particular focus on driving engagement within our Canadian retail business.
CHALLENGE
TD has a wealth of programs that our employees can participate in at work and in the community. We recognize that time is precious and we want to make sure that our employees are enjoying balance between work engagement and home life.
RESPONSE
We need to do a better job of integrating programs and providing a “one-stop shop” for employees to identify and select oppor- tunities to participate. We are working on developing a more integrated process.
Employees can pledge and accomplish green acts to reduce their environmental impact at home, work and in the community.
Environment
Communities
How We Operate
75 EN7 Activity Through TD Green Nation 2013 Number of TD Green Nation users
Carbon savings from acts pledged (tonnes CO2
e)1 1 TD began measuring the carbon savings from acts pledged in 2012.
17,859 37,686
2012 7,021 9,660
2011 2,043 –
TD 2013 Corporate Responsibility Report
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