GUIDE SpaEXPERT european THE NO.1 MAGAZINE FOR SPA AND WELLNESS ORLY
With natural nailcare at the heart of its brand, Orly off ers the products and expertise to carry out fi rst-class manicures and pedicures. Taking inspiration from the catwalk and beyond, Orly prides itself on being consistently on trend, ensuring spa guests will have the latest looks on their fi ngertips.
TOP TIPS
Incorporate the cost of a polish into the treatment This enables you to ‘give away’ the polish so guests can paint their nails in the same colour when at home.
Create ‘on-trend manicures’ at the start of each season These will keep your treatment menu fresh and innovative.
Tempt your customers Use Facebook and Twitter to off er deals to regular clients – for every new customer they bring into your spa, they could receive a free fi le and polish. It’s a great way to interact with your clients and build your business.
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What can Orly off er spa guests? Orly delivers expert results every time – from super- fast-drying polish to sumptuous manicure and pedicure treatments designed to visibly improve the appearance of the nails and skin on hands and feet. As the creator of the Original French Manicure, we are synonymous with results and innovation.
What products have you developed specifi cally for spas? Orly Gel FX is perfect for the spa environment as guests’ nails dry instantly, once cured, allowing them to enjoy their experience without the risk of chipping or smudging. The Orly range is low odour, 100% cruelty-free and does not contain Dibutyl Phthalate, Formaldehyde, Toluene or Camphor.
Describe your latest spa treatments for 2013-14 Shade Shifter launches in summer 2013 – a colour-changing gel polish which is applied directly over Gel FX and then cured. We’ve also introduced Neons to our Gel FX
range for eye-popping, on-trend colour and Duo-Chromes for a dazzling two-tone eff ect. Our newly packaged Argan oil-infused cuticle oil and hand cream are also perfectly suited for retailing in the spa environment. Helping
to prevent moisture loss, with Vitamin E to protect against free radicals, the intensive ultra-luxe hydrating cream forms an invisible protective layer to nourish and hydrate dry skin and brittle nails.
What training and support do you off er spa teams? Full training is provided to enable staff to become fully immersed in the Orly story. To help increase sales and profi tability a personalised promotional plan is available to our spa partners as well as a range of eye-catching marketing materials.
How can spas combine your treatments with others? One of the easiest ways is by multi-tasking during treatments to create an enhanced experience for guests. During the course of a facial, why not apply polish to the fi ngers or toes while your guest relaxes with the mask on. For an extra special touch, you could also take advantage of Orly’s Instant Artist range to off er bespoke nail art.
What innovative trends do you see emerging? Everything is being explored in nail art right now. In the autumn, Orly launches Mega Pixel FX, an innovative 3D formula that provides a million pixels of glitter for a high-res, multi-dimensional fi nish.
european spa |
www.europeanspamagazine.com
Spa clients include
Matfen Hall, Newcastle upon Tyne, UK
Armathwaite Hotel, Lake District, UK
New Park Manor Hotel and Spa, Brockenhurst, UK
Orly Distributed by Grafton International Ltd +44 (0) 1827 280080
www.graftons.co.uk
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