spas
The Carrick Spa, Cameron House, UK
“We are constantly evaluating why people are coming and how they are using our spa in order to identify ways to grow our business.”
Anders George Director of spa, Cameron House
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Moving with demand George, who has been with Cameron House for five years, says a key part of his role is to integrate the spa with all the other services on offer at Cameron House. “We have a very successful business but there are many ways we can grow,” he explains. “Currently, about 53% of our guests come to us for spa days, mostly travelling from Glasgow and Edinburgh and sometimes further afield; 31% of guests are from Cameron House; 11% are from our 106 on-site luxury lodge properties, which are operated under fractional ownership; and the remaining 5% come from our golf club membership.”
This numerical precision is deliberate and shapes
George’s strategy for growth. “We are constantly evaluating why people are coming and how they are using our spa,” he says. “It is so important to understand these details as by measuring these numbers we can identify where our opportunities are and ways to grow our spa business.” He continues: “Cameron House offers us a great captive audience as there are 134 bedrooms on site and the hotel runs at an 81% occupancy rate. Our guests are not afraid to spend and are not necessarily looking for promotions. They are more inclined to book a range of high-end treatments, so they present a real opportunity in terms of yield.” “We also have a very healthy wedding market – in fact we are due to host 107 weddings at Cameron House this year,” he adds. “Other market trends suggest that people are coming here to experience one-hour facials as an element of their day spa experience, as well as wanting all the finishing touches such as make-up and nails. This demand allows us to upsell other bolt-on treatments to enhance their spa days.”
Raising standards
George also sees the new partnership with ESPA as a key factor in driving new business. “ESPA is a great strategic match for us in this new era as it appeals to a wider audience looking for a high-quality day experience as well as those looking for luxurious, refined skincare,” he explains. “The brand’s reputation also gives us a retail edge as it appeals to those looking for everyday skincare solutions.” “In addition,” he continues, “we offer luxury
brand Carita to ensure that we have a choice for our guests. We also have Jessica for our nail services and professional Mii makeup both here and at our three treatment rooms inside Cameron House, which is great for our wedding guests.” George oversees a total of 35 spa staff, including 16 therapists. “I have a phenomenal team who want
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From top: The Carrick Spa’s 20m relaxation pool overlooks the golf course; the spa’s treatments use products from high-end partners such as ESPA and Carita
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