Elemis
exceptional results and feedback from clients, we knew we had a little piece of magic and decided to launch the formulation as a retail product.”
What does this active ingredient do? “Padina Pavonica, sourced off the coast of Malta, is a small, brown, fan-shaped seaweed which is unicellular – like skin – and mimics the skin’s function for cell renewal and improved cell communication. To bring this powerful extract into a formulation and deliver it as a daily anti-ageing cream was indeed very exciting!”
How important is the cream’s texture to its success? “At Elemis, we don’t deliver miracles but we do believe in the power of serious formulation. The gel-cream texture of Pro-Collagen Marine Cream is unique for an anti-ageing product. Going back to its launch 10 years ago, anti-ageing creams were a lot thicker and heavier, but it is important to allow the skin to breathe. “With its much-loved aroma of mimosa and rose, its a beautiful base for make-up and was the fi rst product we clinically trialled.”
Oriele Frank Director of international marketing
What eff ect has Pro-Collagen Marine Cream had on the Elemis brand as a whole? “Its launch was a major turning point as Elemis was previously very body-focused and aromatherapy-based; it signifi ed the brand’s entry into serious skincare and anti-ageing products and treatments.
“I don’t think we realised how massive an impact it would have on our business and how the perception of the brand was going to change. “We then spent the next 10 years developing a complete Pro-Collagen system and recently launched the highly acclaimed Pro-Collagen Cleansing Balm. In 2014 we will launch our Pro-Collagen Super System.”
How are you marking the product’s 10th anniversary? “We felt we should showcase this beautiful cream so we created a special, limited edition jar and packaging in a very on-trend vibrant aqua blue colour. “The silver lid features the key actives within the cream – the fan-shaped padina pavonica seaweed and the beautiful aromatics of rose and mimosa. “It’s a supersize 100ml jar too, because everyone always wants more.”
+44 (0) 117 316 1811
www.elemis.com
Elemis’ Pro-Collagen face and body treatments are performed in over 1,600 spas around the world
Perfect 10 To celebrate a decade of Pro-Collagen Marine Cream, here are 10 Elemis facts
1 One Pro-Collagen Marine Cream is sold every minute around the world
2 Pro-Collagen Marine Cream is clinically proven to reduce the appearance of fi ne lines and wrinkles by up to 78% and increase hydration in the skin up to 45%, in just two weeks
3 Pro-Collagen Marine Cream has won over 21 awards 4 The Pro-Collagen range has gained a total of 47 awards 5 Skincare comprises more than 70% of units sold by Elemis
6 Pro-Collagen Cream is the result of 53 formulations, two clinical trials and three years in development
7 Pro-Collagen facials are performed in over 1,600 spas and salons around the world
8 Elemis is available in over 53 countries
9 In all elements of its business, Elemis treats more than 6.5 million people a year
10 Pro-Collagen Cleansing Balm was the fastest selling product launch in the
Pro-Collagen range
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www.europeanspamagazine.com | european spa
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