GUIDE SpaEXPERT european THE NO.1 MAGAZINE FOR SPA AND WELLNESS SPARITUAL
SpaRitual is a luxury, vegan, eco-conscious lifestyle brand comprising eff ective, multi-purpose treatment products and beauty rituals for the hands, body, feet and nails, It is increasingly recognised as the preferred brand of choice for the ‘greener’ spa.
TOP TIPS
Retail well Ensure therapists have passion for the brands you stock, know their USPs and are trained in the benefi ts they can bring to your spa guests.
Know your customers’ needs A high level of customer service should complement outstanding spa treatments so that the client has the best experience.
Quality not quantity Try and plan your spa treatments around proven programmes that emphasise strong service and retail revenue to maximise your sales potential.
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What can SpaRitual off er spa guests? SpaRitual has a range of beautiful hand-blended nail colours, including a wide variety of sheer, crème, fi ne and holographic glitter shades to suit all spa-goers. Each colour has its own character and a unique number means clients can be off ered a personality reading deducted from the colour they have chosen.
What products have you developed specifi cally for spas? We can provide bespoke labelled colours; for example, a deep purple shimmer was named Congham Berry for The Secret Garden Spa at Congham Hall. Also, our SpaRitual Organic Balancing Body Wrap is designed specifi cally for the spas, featuring a mineral-rich white clay to deeply cleanse and eliminate toxins.
Describe your latest spa treatments for 2013-14 Following the introduction of our Instinctual Clay Masque and Instinctual Sand Scrub, both featuring ginger essential oil, next year will see the launch of the fi rst SpaRitual facial product; an anti-ageing serum that should be extremely popular judging by the success of our Hand Print hand serum.
What training and support do you off er spa teams? We have specifi c rituals for hands, feet and body, based on four key fragrances, and off er free training at our academy in Manchester as well as free in-house training. We can also off er product knowledge training and retail advice, with an account manager off ering on-going support and updates.
How can spas combine your treatments with others? SpaRitual’s holistic ethos is refl ected in the approach of other product houses. For example, our products complement the eco-conscious and plant-based philosophy of a brand like ESPA. SpaRitual is multi- purpose, so our products can be used in manicure, pedicure and body rituals. Some of our spa partners, such as the stunning Scarlet Spa in Cornwall, have taken on SpaRitual purely for our polish.
What innovative trends do you see emerging? We predict a rise in non-invasive, results-focused treatments. Guests want immediate results without the down time. The SpaRitual Slow Beauty philosophy is against quick fi xes such as Botox, chemical peels and fi llers, focusing on anti-ageing products with specifi cally sourced ingredients that will produce the same results without the need for injections.
european spa |
www.europeanspamagazine.com
Spa clients include
Hotel Scheelehof, Stralsund, Germany
Spirit Hotel Thermal Spa, Sárvár, Hungary Hotel Lone, Rovinj, Croatia
SPARITUAL
Distributed by NSI +44 (0) 161 788 2860
www.sparitual.co.uk
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